Gap Inc. · 22 hours ago
Graphic Designer, Social Media
NY 55 Thomas St
Full-time
Onsite
Senior Level
5+ years expGap Inc. is seeking a highly creative and strategic Graphic Designer, Social Media to join their Marketing Design team at Athleta. The role involves developing and designing brand content for social media, primarily focusing on Instagram, while collaborating with cross-functional teams to drive engagement and ensure brand consistency.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Design and execute engaging, social-first brand content for social media platforms (Instagram, TikTok, Pinterest, Facebook), including all static feed posts, stories, reels, videos, etc. that demonstrates an elevated, consistent brand expression
Ensure all designed content delivers upon brief, is stylistically cohesive while staying innovative and trend-forward
Create various, unique design concepts for internal reviews to ensure best-in-class content
Partner, collaborate with, and take direction from the Marketing, Social, and Creative teams to develop compelling, social-first content that drives engagement
Partner with the performance marketing team to design and optimize high-performing paid social acquisition assets, including short-form videos, animated overlays, and static variations informed by organic content performance
Inspire and contribute to broader initiatives and seasonal conceptual work to infuse social-first tactics ensuring every moment feels authentic, noteworthy, and native to the platform
Optimize, edit, retouch, prepare and deliver assets with accuracy and precision for multiple digital platforms
Stay up to date with social media trends, design best practices, and emerging technologies
Present your work clearly and thoughtfully to teammates and cross-functional partners with a customer-first approach
Qualification
Required
5+ years professional digital design or content creation experience within a mid-size to large-size brand
2-3 brand handles of content creation and curation to show breadth of work within social media specifically
Strong understanding of composition, visual tone, and pacing within photography, video, and motion
Strong typographic sensibility with a keen eye for detail and consistency across a variety of visual assets
Highly proficient in Figma and core Adobe CC programs including, but not limited to, Photoshop, Illustrator, InDesign, After Effects or Premier Pro
Highly proficient in short-form video editing and effects as well as motions graphics
Understands the technical aspects of designing content for social (video optimization, formats, specs, etc.)
A sharp aesthetic sensibility with a deep passion for culture, the internet and creation
A strong ability to manage and prioritize multiple tasks while ensuring high standards of quality and on-time delivery
A self-starter who is willing and able to build and continuously improve upon our creative standards and processes
A track record of partnering with creative teams to help create owned social-first moments
Open to giving and receiving feedback as part of a culture of growth and learning
Preferred
BA/BFA in Graphic Design or Communication Design is a plus
Experience working in Branding is a plus
Can stay organized despite competing priorities and deadlines
Proven background working cross-functionally across many teams and departments
Ability to navigate ambiguity and fluid business priorities with a positive, proactive attitude
Excellent verbal and written communication style
Considerate team player, establishes rapport and collaborates easily with cross-functional partners
Willing to innovate and stays curious within a competitive landscape
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
2026-01-09
Retail Week
2026-01-09
Company data provided by crunchbase