Walton Global · 1 day ago
DIGITAL MARKETING SPECIALIST
United States
Full-time
Remote
Mid Level
$65K/yr - $70K/yr
3+ years expWalton Global is seeking a Digital Marketing Specialist to develop and oversee comprehensive online marketing plans aimed at increasing brand awareness and driving sales. The role requires managing the company's digital presence and executing campaigns across various channels while utilizing data-driven insights and AI technologies.
Asset ManagementReal EstateReal Estate Investment
Responsibilities
Develop comprehensive digital marketing strategies aligned with business goals, audience needs, and market conditions
Guide the full digital marketing ecosystem – from strategic planning to campaign execution – across SEO, SEM, email, content, and digital advertising
Conduct audits of current digital assets, user behavior, competitor activity, and industry trends to identify strengths, weaknesses, and opportunities
Define measurable objectives and KPIs for brand awareness, lead generation, sales growth, and reputation enhancement
Monitor online sentiment and proactively address negative commentary through coordinated content, messaging strategies, and engagement protocols
Develop global reputation-management frameworks that protect brand integrity and support consistent positioning across regions
Use LLMs and AI tools to automate content creation for blogs, social media, digital ads, and email campaigns while ensuring accuracy and brand alignment
Apply AI to personalize customer experiences, analyze market sentiment, uncover trends, and streamline team workflows
Support ideation and campaign planning using data-driven AI insights
Lead integrated marketing campaigns across SEO, SEM, email marketing, and paid digital channels
Oversee implementation by content creators, designers, external partners, and cross-functional teams to ensure cohesive execution
Act as a trusted advisor, gathering input from stakeholders and aligning digital plans with organizational objectives
Translate analytics into actionable insights using tools such as Google Analytics, Semrush, and PowerBI
Develop weekly and monthly reports assessing campaign impact, channel performance, sentiment trends, and ROI
Use insights to refine strategies, improve customer journeys, and influence decision-making across departments
Work closely with Marketing, Sales, Operations, and international teams to maintain a unified global brand presence
Support the development of content calendars, messaging frameworks, and workflow guidelines to ensure consistency
Maintain internal Marketing resources and adhere to established brand standards
Track campaign performance, iterate based on data and feedback, and identify new digital opportunities to increase engagement and conversions
Remain current with digital marketing trends, tools, technologies, and best practices
Perform additional tasks as assigned in support of marketing and business objectives
Qualification
Required
Bachelor's degree in marketing, business, communications, or related field
3+ years of digital marketing experience with proven success in strategy development, SEO/SEM, content execution, and multi-channel campaign management
Strong understanding of SEO, SEM, content marketing, social media management, and online customer journeys
Proficiency with analytics tools such as Google Analytics, Semrush, and social media insights platforms
Experience with LLMs and AI-driven tools for automating content, analyzing sentiment, and optimizing workflows
Excellent analytical, communication, and problem-solving skills
Ability to interpret data and translate insights into strategic recommendations
Strong organizational and project management abilities; able to manage multiple initiatives simultaneously
Working knowledge of Microsoft Office products including Word, Excel, PowerPoint
Maintains high professional standards, attention to detail, and strong work ethic
Preferred
Background in Real Estate, Finance, Investment, or similarly technical fields is preferred
Familiarity with web design principles and HTML is helpful
PowerBI is a plus
Company
Walton Global
Walton is a real estate asset management group that specializes in strategies based around pre-development land and land development.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
Fortress Investment Group
2022-06-02Debt Financing· $100M
Leadership Team
Kate Kaminski
Chief Operating Officer
Recent News
PERE Credit
2025-07-30
Business Insider
2025-07-23
globallegalchronicle.com
2025-06-05
Company data provided by crunchbase