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Hallmark Media · 3 days ago

Ad Sales Intern

New York, NY

Internship

Onsite

Intern

Hallmark Media is a leading destination for feel-good content and is seeking an Ad Sales Intern to support their Ad Sales team during a 12-week rotation. The intern will gain exposure to various areas including ad sales, research, pricing and planning, and marketing, while assisting with marketing presentation decks and analyzing performance on Hallmark’s networks.

AdvertisingBroadcastingDigital EntertainmentTV Production

Responsibilities

Build an understanding of what pricing & planning is and how pricing & planning work closely with sales, finance, research, ad sales marketing, traffic, and other teams to help maximize ad sales revenue

Have hands-on analytics experience that may include, revenue modeling, inventory analysis, sales pipeline analysis, etc

Gain insights into Wide Orbit (WO) our sales order management system

Learn the basics of media math

Get practical experience with Nielsen and other software systems the team utilizes

Gain knowledge of how the Research department supports the Ad Sales team, as well as how the department works with Pricing & Planning, Finance, and ASM to help drive sales revenue

Spend time meeting with other members of the team who support Distribution, Programming and Marketing to gain exposure to the entirety of the Research department’s functionality

Immerse yourself in the Hallmark brand to get an understanding of the value it creates for our advertising partners

Learn the basics of how Ad Sales inventory is sold and managed, in both an upfront and scatter capacity

Develop an understanding of how to brand, track, and properly allocate Ad Sales inventory

Gain experience in managing and delivering on client expectations

Learn valuable communication skills

Collaborate on client RFPs, creating tailored sponsorships with internal teams for comprehensive solutions

Develop and maintain a library of marketing materials, including one-sheets, banners, logos, and campaign assets

Support Ad Sales Marketing in creating unique premiums to attract clients

Manage the premium inventory and keep the team updated

Research and share competitive insights to keep Hallmark Media informed on industry trends

Qualification

Microsoft ExcelMedia MathNielsen SoftwareAd Sales KnowledgeCommunication Skills

Required

Rising junior or senior from a four-year university

Preferred area of study in Communications, Marketing or Business

Technical Skills: High level of proficiency in using Microsoft Excel, ability to manipulate data sets, create advanced formulas, and utilize pivot tables

Strong verbal and written communication skills

Knowledge of Hallmark as a company and the media/TV/Video industry in general

Curious, hard-working and a genuine interest in a career in ad sales

The ability to work well on teams and collaborative efforts

A self-starter attitude and proactive nature

Strong attention to detail

Ability to adapt in a fast-paced environment

Balance multiple tasks effectively