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Veracity Insurance Solutions, LLC · 1 day ago

Copywriter

United States

Full-time

Remote

Mid Level

$55K/yr - $70K/yr

3+ years exp

Veracity Insurance Solutions, LLC is seeking an experienced Copywriter to join their team. This role involves creating SEO-friendly content that motivates audiences to take action while collaborating with various teams to ensure timely delivery of content across multiple digital channels.

FinanceFinancial ServicesHealth CareInsurance

Growth Opportunities

Hiring Manager

Sean Schonberger

Responsibilities

Demonstrates our core values -- Humble, Hungry, Smart, and Proactive -- in the course of day-to-day work

Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on

Attend and participate in meetings around content strategy, brainstorming, optimization, and more

Attend and participate in annual Marketing Department offsite and bi-monthly team builders

Manage multiple priorities and deadlines within 2-week sprints to ensure content requests are fulfilled in a timely manner

Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act

Build a strong understanding of effective SEO content marketing and its best practices

Edit and proof copy to ensure it is error free and aligns with the brand voice, point of view, and style of various insurance products

Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas

Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and refined by the copywriter to meet brand, quality, and voice standards

Effectively optimize content for search, conversions, and user navigation and incorporate feedback and edits into content

Request creative assets (e.g., preferred stock imagery, original graphics, infographics, etc.)

Accurately input, format, and publish blog posts in WordPress

Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs

Conduct research internally and with customers as needed

Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools

Develop content for other sites (e.g., guest posts) and partners

Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content

When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content

Complete required insurance product training and stay up to date on our product offerings

Required to perform other duties as requested, directed, or assigned

Qualification

SEO copywritingContent marketingAI-assisted writing toolsContent/marketing funnelsResearch skillsProofreadingTyping speedMetrics trackingCollaboration

Required

Bachelor's degree or equivalent experience

3-4 years' experience copywriting (SEO copywriting or content marketing experience strongly preferred)

Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human

History of working in a collaborative team

Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice

Familiarity with AI-assisted writing and research tools (e.g., ChatGPT or similar platforms) to enhance content creation efficiency, research depth, and SEO optimization

Ability to accurately type 50 wpm or more

Ability to work independently and collaboratively in a fast-paced environment

Knowledge and experience with content/marketing funnels

A mind for metrics and a desire to track success

Benefits

Health, dental, and vision plans

Amazing work-life balance with 4 weeks of Paid Time Off

10 Paid Company Holidays with 2 floating holidays

401K Programs with employer match

Personal assistance programs for support in a healthy personal and work life

Company

Veracity Insurance Solutions, LLC

Veracity Insurance Solutions is an international insurance brokerage firm specializing in the placement of Programs, General Liability, and Product Liability Insurance.

Founded in 2012

Pleasant Grove, Utah, USA

51-200 employees