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Rocket Money · 18 hours ago

Growth Marketing Associate - Influencer

New York, NY

Full-time

Hybrid

Entry Level

$70K/yr - $100K/yr

1+ years exp

Rocket Money is dedicated to empowering individuals to manage their finances effectively. The Growth Marketing Associate - Influencer will support the Growth Marketing Manager in expanding the company's offline presence and optimizing influencer partnerships to drive user acquisition.

Financial Services

Responsibilities

Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis

Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail

Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets

Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team

Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals

Brainstorm with our creative team to ensure our creative briefs are best-in-class

Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees

Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data