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The BAM Companies · 12 hours ago

Senior SEO Specialist & Copywriter

Carmel, IN

Full-time

Onsite

Senior Level

$63K/yr - $68K/yr

5+ years exp

The BAM Companies is seeking a highly motivated and versatile Senior SEO Specialist & Copywriter to join their marketing team. This role focuses on driving brand visibility and engagement through strategic content, managing the company's SEO strategy, and producing financial communications to support investor acquisition.

Asset ManagementProperty ManagementReal Estate

Responsibilities

Act as the company's dedicated SEO content expert, driving organic growth (traffic and leads) across BAM Capital for accredited investors and property websites for residents

Independently identify and analyze high-value, relevant keywords using industry-standard tools

Develop and maintain a comprehensive content calendar based on keyword opportunity, search intent, and business goals

Write, edit, and optimize detailed SEO articles that rank highly, drive organic traffic, and convert readers

Track, analyze, and report on key SEO metrics (e.g., traffic, keyword rankings, conversion rate) to demonstrate ROI and inform future strategy

Stay up to date with and implement best practices to rank in AI search results

Draft and meticulously edit complex, professional financial and corporate documents, ensuring accuracy, clarity, and compliance to regulatory standards (as applicable)

Develop clear, concise, and compelling reports for external audiences that summarize company performance and strategic outlook

Research, write, and submit persuasive applications for industry award nominations

Draft high-impact social media posts and professional communications for the CEO and other executives, including market insights and thought leadership pieces

Write and optimize engaging, clear copy for the corporate and property websites and marketing brochures. Keep websites up to date with frequent content reviews

Create concise, informative product one-pagers and sales enablement materials for BAM Capital

Develop compelling email marketing copy for various campaigns (e.g., nurture, announcement, informative)

Work with the internal PPC Specialist and Lead Generation Manager to develop high-converting copy for multi-channel advertising campaigns. Craft compelling headlines and calls-to-action that resonate with accredited investors, drive traffic to landing pages, and continuously A/B testing ad copy

Produce blog posts, guides, and articles that position The BAM Companies and BAM Capital as thought leaders

Qualification

SEO content strategyContent writingFinancial communicationsSEO tools proficiencyEditing skillsContent management systemsProject managementVerbal communicationAttention to detail

Required

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Minimum of 5 years of professional content writing experience, with a portfolio demonstrating a wide range of content types

Demonstrated experience writing complex corporate or financial documents (e.g., quarterly reports, white papers, offering materials)

Minimum of 3 years of proven, hands-on expertise in SEO content strategy, including proficiency with major SEO tools (e.g., Semrush, Ahrefs, Moz, Google Search Console)

Exceptional written and verbal communication skills, with a mastery of AP and MLA grammar, style, and professional tone

A meticulous editor and proofreader with attention to detail skills

Ability to manage multiple projects simultaneously, meet tight deadlines, and work independently with minimal supervision

This role requires learning our industry in depth to successfully produce the required content