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Penske Media Corporation · 2 days ago

The Hollywood Reporter: Manager, Marketing Strategy

LA Metro Area

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $115K/yr

6+ years exp

Penske Media Corporation is a leading global media and information services company, and they are seeking a Manager, Marketing Strategy for The Hollywood Reporter. This role involves developing and executing marketing campaigns, collaborating across departments, and analyzing data to drive revenue and enhance the company's brand identity.

AdvertisingBroadcastingDigital MediaJournalismNewsPublishing

Responsibilities

Lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity

Conceptualize and execute compelling, 360° marketing campaigns that seamlessly blend live events, branded content, video, and digital initiatives

Develop winning live media/event packages that appeal to the marketing needs of blue chip and/or consumer brands

Act as a central strategic lead across internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets

Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs

Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives

Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches

Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success

Troubleshoot and resolve issues for live campaigns, addressing challenges quickly and professionally

Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms

Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth

Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies

Qualification

Marketing StrategyCreative WritingProject ManagementData AnalysisCreative Presentation ToolsCross-Department CollaborationEnthusiasm for EntertainmentProblem SolvingTeam Player

Required

Minimum 6 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns

Experience developing and executing live media/event campaigns for consumer brands

Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives

Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel

Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers

Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment

A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities

Enthusiasm for entertainment, film/TV, and a strong appreciation for THR

Solution-oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes

Preferred

Some experience with entertainment or awards season-related campaigns is a bonus

Benefits

PMC pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.

Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)

Employee Assistance Program

Life Insurance

Short & Long Term Disability

Paid Parental Leave

401(k) Retirement Plan with an Employer match

Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.

Flexible Vacation Policy