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Mammoth Brands · 7 hours ago

Associate Retail Media Manager, Omnichannel

New York, NY

Full-time

Hybrid

Entry, Mid Level

$91K/yr - $114K/yr

2+ years exp

Mammoth Brands is a modern CPG company focused on creating innovative products and experiences. They are seeking an Associate Retail Media Manager to manage and optimize retail media campaigns, work cross-functionally with various teams, and drive ecommerce marketing initiatives.

CosmeticsMen'sPersonal Care and Hygiene

Responsibilities

Manage overall retail media advertising campaigns for Harry's and Flamingo across Brick and Click RMNs (Walmart.com, Target.com, Instacart, Kroger.com, CVS.com) based on budget allotted

Support Retail Leads of Walmart, Target, Drug, and Grocery in creating long term strategy for Ecommerce Performance Marketing for their respective accounts

Independently manage the Walmart.com and Target.com retail media budget and define performance media activities across on platform and off platform tactics with the strategic purpose of incremental sales and efficient return

Manage external agencies in terms of campaign delivery, strategy briefing, measurement KPI goal setting. Distill Brand Strategies to Retail Media strategies

Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance. This includes but isn’t limited to tracking Digital Penetration, ROAS, TACOS, CPCs, CVR & CTR

Subject Matter Expert between Retail Leads for performance marketing reporting and insights

Develop insightful performance reports, analysis and insights

Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level

Partner with agency and Harry’s and Flamingo analytic teams to create advanced reporting & use cases leveraging Walmart Scintilla Charter, Amazon Marketing Cloud or similar data clean room platforms

Support the Amazon.com media team with occasional ad management support and cross-sharing learnings when relevant

Partner with Growth Marketing Team and Brand Teams on creating integrated marketing plans with the ability to collaborate on driving offline support synced with retail media to maximize ROI

Closely collaborate with our in house creative team to create, test, and refine creative assets for paid marketing campaigns

Qualification

Retail Media CampaignsWalmart ConnectCriteoAmazon AdvertisingAnalytical SkillsProject ManagementCross-Functional CollaborationLearning MindsetCommunication SkillsAttention to DetailSense of Humor

Required

2+ years of experience managing and executing retail media campaigns across Walmart Connect, Criteo, Roundel, and Amazon (inclusive of Pay-Per-Click Search, Roundel Media Buys, AMS, DSP, etc)

Experience working in tight collaboration with multiple people and departments across our organization

Comfortable with data and performing campaign/cohort analysis

Experience leading cross-functional projects with successful outcomes

Proven track record of success working autonomously in a fast-paced environment while maintaining a high-level of communication

Highly organized with strong project management skills

Strong writing skills and outstanding attention to detail

You are a learner - always seeking to improve yourself, your team, and the world around you

You thrive on direct, honest, and supportive communication

You are always thinking about how to help the teammates around you excel

To you, there's nothing more exciting than a new challenge

Sense of humor -- we take our work seriously and ourselves un-seriously