Cardinal Group Companies · 6 days ago
Portfolio Sales & Marketing Manager
Cardinal Group Companies is seeking a Portfolio Sales and Marketing Manager responsible for the leasing and marketing success of a group of communities. The role involves overseeing the leasing platform, training teams, and managing marketing plans to ensure effective execution and performance.
LeasingProperty ManagementReal EstateReal Estate Investment
Responsibilities
Complete all assigned PSM Redbook tasks designated by the ADSM on a weekly, monthly, and yearly basis
Execute, train, and administer Cardinal’s Sales Platform (Cardinal Way of Leasing)
Execute the approved “Cardinal Leasing Experience” at all communities. This includes, but is not limited to sales, customer service, curb appeal, model presentation, leasing technology and marketing, etc
Provide regular and consistent feedback to the Leasing Teams with regards to phone and onsite tour performance, via phone, video conference, virtual role playing, and in person role-playing
Review and approve each community’s Monthly Marketing Plan (MMP). Communities that have been identified as yellow or red light will require additional attention to the execution of this plan
Provide on-site leasing, sales and marketing training when required
Lead community marketing calls as needed and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives
Guide on-site Team Members and ensure proper implementation of all marketing initiatives and activity at your portfolio’s communities. This may include housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies
Consult with the onsite Community Manager and Portfolio Manager on counseling records for the on-site Leasing Team Members TMs for failure of CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, etc. once a problem has been identified
Strategic implementation and review of annual marketing plans
Monitor effectiveness of marketing mediums and provide recommendations to the Portfolio Manager monthly
Monitor and complete SolarWinds service requests for additional project or task assignments according to the policies about time allotment and acceptable tasks presented by the Associate Director of Sales and Marketing
Attend select client calls to present leasing and marketing strategies as needed on a weekly basis, aligning with the time allotments set forth by the Associate Director of Sales and Marketings
Meet on a weekly basis with your direct reports to discuss performance and problem/solution-oriented questions. An agenda is required to be completed in advance of the weekly calls to ensure proactive communication
Meet on a bi-weekly basis with the Portfolio Managers that you have been assigned. Meetings can be scheduled more regularly on a as needed basis
Qualification
Required
3-5 + years' experience in property management with a focus on leasing and sales
Strong communication and collaboration skills
Ability to motivate and energize a team
Ability to analyze leasing data including but not limited to traffic volume, closing ratios, market comparable data, lease signing velocity, rental rates, and concession analysis
Knowledge of leasing and sales techniques
Computer skills, including but not limited to email, internet, Word processing, spreadsheet, database, and community management software
Knowledge of Microsoft Office and Google Apps for Business
Ability to define and solve problems, collect, and analyze data, establish facts, and draw valid conclusions
Ability to deal with several abstract and concrete variables
Understands and complies with all Fair Housing Laws and standards
Ability to embody the Cardinal Culture and Cardinal Core Values every day
Willingness to travel up to 40%
Preferred
Bachelor's degree preferred
Benefits
Health, vision, dental, and pet insurance
401(k) retirement plan
Student loan assistance
Licensing and continuing education reimbursement
Parental leave
Housing allowances or gifts
Company
Cardinal Group Companies
The strength of Cardinal is rooted in our identity.
Funding
Current Stage
Late StageLeadership Team
Recent News
2026-01-06
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