Silverback Strategies · 1 day ago
Paid Media Manager
United States
Full-time
Remote
Mid Level
3+ years expSilverback Strategies is a performance marketing agency recognized as one of the best places to work, and they are seeking a Paid Media Manager to join their growing team. The Paid Media Manager will be responsible for leading account strategy, managing client relationships, and executing paid media campaigns to enhance client marketing performance.
AdvertisingSearch EngineSemantic SearchSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)
Hitting Client Goals: Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals
Hands-on-keys Execution: Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
Testing & Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
Teamwork & Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance
Qualification
Required
A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE
Previous performance agency experience is a MUST-HAVE!
Must-have experience managing both Paid Search and Social campaigns
Comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients
Ability to tie Media wins to a measurable impact on the clients' business, revenue, etc
Prior experience taking 'full ownership' of client(s) in a similar vein
Energized by & thrive in an environment where no two days are the same, and results are king
Comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients
Lean into change, sharpen your skills, and push yourself and your team to get better every day
Run a clean calendar and keep priorities straight
Benefits
Unlimited PTO
Comprehensive health, dental, and vision plans
Monthly Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Company
Silverback Strategies
Digital Performance Marketing Firm
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Neil Welsh
CEO
A
Andrew Nelson
President
Recent News
2024-04-09
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