Farther · 10 hours ago
Director, Product Marketing - Sales Enablement
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expFarther is a rapidly growing RIA that combines expert advisors with cutting-edge technology, delivering a comprehensive, tailored wealth management experience. The Director of Product Marketing will build and lead the Sales Enablement function, transforming advisor recruitment through innovative programs and strategies.
ConsultingFinanceFinancial ServicesFinTechWealth Management
Responsibilities
Lead complete redesign of our advisor recruitment experience to be more experiential, brand-centric, and memorable - creating evangelism that drives word-of-mouth referrals
Create comprehensive bill of materials for recruiters including messaging frameworks, pitch decks, competitive battle cards, case studies, and email templates
Provide deep competitive analysis and positioning for key advisor segments (Independent and Wirehouse advisors) to help our team win in the market
Develop consistent, scalable advisor experience that brings Farther's Intelligent Wealth Management Platform to life for prospects
Support training initiatives and provide tools that help our recruitment team effectively communicate Farther's value proposition
Build and scale sales enablement processes, workflows, and success metrics that can grow with our expanding advisor base
Qualification
Required
8+ years of product marketing experience with at least 4 years specializing in B2B sales enablement
Demonstrable track record working directly with sales teams and building strong collaborative relationships
Proven ability to create comprehensive sales enablement assets including playbooks, battle cards, pitch decks, one-pagers, and case studies
Experience developing and scaling sales enablement programs from the ground up with established processes and metrics
Strong background in go-to-market strategies with specific focus on sales readiness components for product launches
Proven experience in B2B technology or SaaS environment working with strategic sales teams
Preferred
Background working with enterprise sales teams on complex, consultative sales processes
Understanding of wealth management, financial advisory, or fintech sales processes
Experience coordinating with external agencies to create experiential events or programs
Background developing sales training programs and educational content
Experience creating memorable, branded experiences for prospects and customers
Benefits
Full health benefits
401(k) matching & Roth IRA options
Unlimited PTO
Company
Farther
Farther is a wealth management firm that combines expert financial advisors with technology to financial planning.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$118MKey Investors
Lightspeed Venture PartnersBessemer Venture Partners
2024-10-10Series C· $72M
2023-09-27Series B· $31M
2022-05-01Series A· $15M
Leadership Team
Taylor Matthews
Co-Founder and CEO
Christopher Powers
Chief Compliance Officer and Strategic Advisor
Recent News
linkedin.com
2026-01-08
2025-11-19
2025-11-19
Company data provided by crunchbase