MARKETview Education Partners · 1 day ago
Digital Marketing & Audience Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expMARKETview Education Partners is dedicated to expanding access to higher education and helping institutions achieve their goals. The Digital Marketing & Audience Manager is responsible for developing and executing digital advertising campaigns and audience strategies for higher-education clients, ensuring alignment with institutional objectives and the student recruitment lifecycle.
EducationHigher EducationInformation ServicesReal Time
No H1B
Responsibilities
Lead the end-to-end management of digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, and Snapchat
Translate client enrollment goals into targeted media plans, budget recommendations, and performance benchmarks in collaboration with the Director of Digital Strategy
Execute digital campaign setup including audience segmentation, creative trafficking, tracking implementation (UTMs, pixels, tags), and QA across all platforms
Conduct ongoing optimization including bid adjustments, audience refinement, A/B testing, creative rotation, and landing page recommendations
Monitor digital campaign performance and provide clear, insight-driven reporting using internal dashboards and analytics tools
Interpret audience strategy documentation for creation and execution in ‘search’ platforms
Manage revisions to audience acquisition both in-cycle and as a result of annual strategy refreshes
Collaborate with the campaign and data quality teams to ensure timely delivery of name availability to partners
Supports the analytical assessment of audience strategy performance and provides recommendations for enhancement
Communicate regularly with internal teams and client partners regarding performance updates, optimization opportunities, and strategic recommendations
Stay current with digital advertising and audience trends, platform updates, and emerging opportunities—especially those relevant to higher-education marketing
Manage budgets, pacing, and vendor relationships to ensure efficient and effective media and audience delivery
Contribute to process improvements, workflow enhancements, and the evolution of Two Ocean’s digital advertising and audience strategy best practices
Collaborate effectively with internal operations and campaign building teams as a productive conduit between scheduling & program plans, timing of audience acquisition and ultimate campaign builds & executions
Qualification
Required
2-4+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment
Demonstrated expertise with Google Ads (search, display, YouTube) and Meta; experience with additional platforms (LinkedIn, TikTok, Snapchat) strongly preferred
Strong analytical skills and proficiency using tools such as Microsoft Excel, Google Analytics, platform dashboards, and data visualization software
Experience managing measurable outcomes such as lead generation, conversion optimization, and full-funnel campaign performance
Willingness to learn and develop audience strategy knowledge base
Ability to interpret data clearly and translate insights into actionable recommendations
Excellent communication, project-management, and organizational skills
Strong ability to collaborate internally with multiple stakeholders and teams that are integral to campaign success
Commitment to accuracy, consistency, and meeting deadlines in a fast-paced environment
Advanced awareness of SEO and GEO elements as they relate to technical site requirements, engine ranking optimizations, and on-site conversion rate optimization strategies
Preferred
Experience working with higher-education clients or in enrollment marketing
Google Ads, Meta Blueprint, or related platform certifications
Familiarity with CRM or student recruitment tools (Slate, Salesforce, etc.)
Understanding of student journey trends and enrollment marketing best practices
Benefits
A mission-driven workplace that values your contributions.
Opportunities to cross-train and grow your career.
A collaborative, supportive environment where success is shared.
The chance to make a meaningful impact on higher education and student outcomes.
Company
MARKETview Education Partners
About MARKETview Education Partners MARKETview is centered on developing a deep understanding of the specific goals of our partner institutions and identifying the elements critical to their success.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Nester
Founder and CEO
Company data provided by crunchbase