TWO MEN AND A JUNK TRUCK® · 1 day ago
Franchise Marketing Specialist
Lansing, MI
Full-time
Hybrid
Mid Level
$50K/yr - $60K/yrServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. The Franchise Marketing Specialist will drive local and national marketing success across the TWO MEN AND A JUNK TRUCK franchise network, focusing on strategy, franchisee support, and brand marketing leadership.
Environmental Services
Responsibilities
Develop and execute franchise marketing strategies across TV, radio, digital, OTT, social media, grassroots, billboards, and B2B channels, ensuring alignment with brand standards
Support franchisees through onboarding and ongoing operations by analyzing metrics, reviewing marketing plans/budgets, monitoring competitors, and guiding use of tools (CMS, SOCi, Google Business Profile, The Hub)
Partner with franchisees to build market-specific strategies that drive lead generation, track campaign effectiveness, and provide actionable performance insights
Serve as the primary marketing contact, collaborating with internal teams, addressing franchise needs, and ensuring timely responses and support
Deliver training and education through virtual and in-person sessions, equipping franchisees with marketing tactics, program utilization, and execution best practices
Manage brand marketing initiatives, including promotional strategies, National Ad Fund campaigns, creative approvals, and vendor collaborations
Oversee key brand programs and campaigns, such as Awards in Excellence (AIE) and Healing Through Hauls, ensuring proper training, collateral, execution, and reporting
Lead customer engagement efforts via HubSpot-driven email campaigns, blogs, promotional messaging, and franchise newsletters, while staying current on industry trends
Qualification
Required
Strong ability to coach, train, negotiate, build consensus, and provide service-focused support to franchisees and internal teams
Solid understanding of marketing theory, brand awareness, lead generation, and tailoring strategies to specific markets
Skilled across social and digital platforms (Facebook, Instagram, X, Pinterest, TikTok, PPC, SEO, OTT) with experience in grassroots franchise marketing
Highly detail-oriented, able to interpret data, identify problems proactively, and deliver actionable recommendations with accuracy
Proven ability to manage multiple tasks and deadlines, utilize CMS platforms, and demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint)
Positive, solutions-focused attitude with resilience under pressure, eagerness to exceed expectations, and commitment to continuous learning
Benefits
Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
Competitive 401(k) match to help you invest in your future
Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
We’re committed to your development with career advancement and professional growth
Company
TWO MEN AND A JUNK TRUCK®
We’re a junk removal service for people who expect more—and want to do less.
Founded in 2023
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase