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Penn Community Bank · 2 days ago

Digital Communications Specialist

Perkasie, PA

Full-time

Onsite

Entry Level

1+ years exp

Penn Community Bank is seeking a Digital Communications Specialist to support their marketing efforts. This role involves executing tactical communications across various digital platforms, managing analytics, and ensuring compliance with bank regulations. The Specialist will work closely with the Communications & Digital Media Manager to optimize digital experiences and maintain operational efficiency.

AssociationBankingCommunitiesFinancial Services

Responsibilities

Build & deploy assets across email (including uploading creative assets), ATM screens, branch TVs, social, online and mobile banking, and app/SMS messages

Implement communications using copy and direction provided by the Communications & Digital Media Manager, ensuring accurate deployment across channels

Manage segmentation, audience lists, tagging, and any UTM tracking

Perform QA for all communications/paid media needs before launch

Maintain communication templates and email lists

Build and maintain dashboards for email, website updates, SEO/PPC insights, and campaign performance

Communicate insights and make recommendations to Communications & Digital Media Manager and the Senior Manager Digital Marketing

Support A/B testing execution (setup, monitoring, measurement)

Support Communications & Digital media Manager with day-to-day agency operations

Ensure pages remain accurate, compliant, and up to date

Support testing and QA for digital experiences and content updates

Template management and email list operational hygiene

Support Communications & Digital Media Manager in routing, compliance submissions, and project tracking

Manage agency tactics along with Communications & Digital Media Manager and operational tasks as assigned

Comply with applicable bank regulations, such as regulations governing currency transactions, purchase of negotiable instruments, and money laundering (BSA, AML)

Comply with all applicable regulations and Bank policies regarding employment and employment law

Participate in annual compliance and other job-related training

Qualification

A/B testingAudience segmentationEmail marketing platformsDigital analyticsMicrosoft OfficeProofreading skillsOrganizational skillsWritten communicationAttention to detailTeam collaboration

Required

Minimum 1-3 years' experience in marketing – banking preferred

Bachelor's Degree or completion of relevant university courses in Marketing, Graphic Design, and Communications

Knowledge of financial services is desirable

Proficiency in Microsoft Word, PowerPoint, and Excel

Good organizational and time management skills

Strong editorial skills in English composition, grammar, and proofreading

Strong written and oral communication skills

Strong in attention to detail and accuracy

Ability to work with a diverse group of professionals

Hands-on experience with A/B testing setup and measurement, attribute-based targeting, audience segmentation, and enterprise email and messaging platforms (e.g.: Salesforce Marketing Cloud, HubSpot, NCR)