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Portobello Grupo · 2 days ago

Marketing Operations Analyst

Baxter, TN

Full-time

Onsite

Entry, Mid Level

$60K/yr - $65K/yr

2+ years exp

Portobello America Inc is seeking a Marketing Operations Analyst to manage and analyze their marketing activations and programs. The role involves coordinating timelines, vendors, budgets, and performance metrics to ensure effective marketing initiatives.

ArchitectureInterior Design

Responsibilities

Structure marketing activations as end-to-end projects, consolidating timelines, responsibilities, and deliverables into clear project plans and PowerPoint presentations

Coordinate with internal stakeholders and partners responsible for logistics, services, travel, venues, access, and documentation, ensuring alignment and timely execution

Track progress across activation workstreams, conducting regular follow-ups to ensure commitments, timelines, and standards are met

Coordinate with vendors and service providers to confirm scope, timelines, and delivery of services

Support activation execution as needed, including on-site coordination and hands-on support when required

Collect, organize, and analyze performance metrics for marketing activations, including attendance, engagement, regional coverage, and cost efficiency

Support campaign and activation ROI analysis, benchmarking performance against historical data and defined KPIs

Develop and maintain activation dashboards and scorecards, providing visibility into performance, spend, and operational effectiveness

Identify trends and insights to support future activation planning and prioritization

Track marketing budgets and expenses, maintaining accurate and up-to-date information

Track purchase orders and spend commitments, ensuring visibility and alignment with approved budgets

Maintain and organize corporate and event image libraries

Manage and update activation calendars, dashboards, and workflow tracking tools

Prepare weekly and monthly reports on activation status, budgets, risks, and performance

Compile post-activation reports including KPIs, benchmarks, insights, and recommendations

Work closely with the Brand Manager to align priorities, timelines, and execution readiness

Partner with Sales, Product, and Operations teams to support integrated planning, execution, and performance analysis

Qualification

Marketing operationsData analysisProject managementPowerPoint proficiencyExcel proficiencyDashboard experienceFollow-up skillsAnalytical skillsHubspot experienceSales Force experienceQlick experienceOrganizational skills