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Climbing Business Journal · 23 hours ago

Community Marketing Manager

Fort Collins, CO

Full-time

Onsite

Mid Level

$58K/yr - $63K/yr

3+ years exp

Ascent Studio is seeking a creative and strategic marketing professional to develop and execute marketing strategies to grow the business and enhance member engagement. The Community Marketing Manager will be responsible for digital marketing, community engagement, and event planning, ensuring that Ascent Studio connects effectively with its community.

Newspapers

Responsibilities

Design promotional graphics for email campaigns, social media, events, programs, and in-facility signage

Photography and videography, as well as collaborating with other photographers and videographers for major events

Maintain engaging internal signage and digital displays

The ideal candidate is also excited to occasionally create illustrations for retail apparel, leagues, and competitions. May also work with other creative staff members to produce these pieces

Create and distribute monthly email newsletter

Build targeted and segmented email campaigns to promote youth programs, adult programs, events, camps, youth teams, and membership sales

Maintain email list segmentation, scheduling, and performance tracking

Oversee and grow Ascent’s social media channels (Instagram, Facebook, YouTube) by creating content that builds community engagement

Maintain a regular pace of social media activity

Use tools like Google Analytics and Meta Business Suite to track performance and optimize marketing efforts

Establish a review and approval process for marketing communications, ensuring alignment with Ascent’s brand standards

Use tools like Google Analytics and Meta Business Suite to track performance and optimize marketing efforts

Update website (WordPress) content – ensuring it is fresh, relevant, and aligned with business goals

Coordinate with other managers for website updates

Support external partnerships and community promotions

Ensure that Ascent Studio is participating in local community events to broaden our brand awareness (e.g. Bike to Work Day, Open Streets, Food Truck Rally, etc)

Respond to community requests (from schools, non-profits, etc) for fund-raising donations and consider ways to make those donations effective marketing tools

Plan and oversee multiple events throughout the year, including leagues, competitions, member appreciation nights, and other community engagement events

Manage part-time event staff and volunteers for the smooth running of our events

Report to the leadership team about marketing engagement metrics

Actively participate in management meetings to ensure marketing efforts align with the broader goals of the organization

Qualification

Adobe Creative SuiteDigital marketingContent strategySEOWordPressSocial media managementCommunity engagementTime managementCreative mindset

Required

Strong graphic design and digital content skills, with proficiency in Adobe Creative Suite

Excellent writing and communication skills

Strong organization, time management, and independence

Creative mindset with attention to detail

Preferred

3 years of experience in marketing, focusing on digital marketing, content strategy, or brand management

An avid rock climber that currently and actively climbs, with at least two years of climbing experience, deeply connected to the climbing community and culture

Experienced in managing paid ads (Meta Ads, Google Ads) and analyzing performance data

Knowledgeable in SEO, web analytics, and optimizing content for engagement and conversion

Comfortable managing websites via WordPress or similar CMS platforms

Proficient with social media management tools and email marketing platforms

A skilled writer who can create compelling social media posts, email campaigns, and website copy

Proven success in driving growth through strategic marketing campaigns