Ferrero · 1 day ago
Senior Brand Manager, Crunch
Parsippany, NJ
Full-time
Onsite
Senior Level
$141K/yr - $187K/yr
6+ years expFerrero is one of the world’s largest sweet-packaged food companies, and they are seeking a Senior Brand Manager for the Crunch brand. The role focuses on developing and executing growth strategies, managing marketing initiatives, and leading cross-functional collaboration to ensure brand relevance and financial sustainability.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Understand brand and market dynamics and translate into growth strategies for the Crunch Core Brand, Buncha and Future Innovation Platforms
Lead the development & execution of marketing strategies & plans for the brand to grow in volume & profit, and increase the long-term brand equity
Anticipate category and consumer trends to identify future growth opportunities and inform innovation pipelines, assess potential for new product launches/innovation
Business reporting to regional structure and headquarters
Nurture effective working relationships with internal and external stakeholders
Maximize impact of limited marketing resources by prioritizing high-return initiatives across the portfolio. “Do more with less” approach
Integrate consumer insights, market research, and performance metrics to continuously refine strategies and execution
Anticipate category and consumer trends to identify future growth opportunities and inform innovation pipelines
Act as a functional marketing leader, ensuring alignment between strategy, execution, budget, and operational feasibility
Lead, motivate and develop team members
Nurture an effective working relationship with business unit counterparts and lead proper field execution of marketing strategies
Lead, motivate and develop capabilities of the Brand Team (where applicable)
Qualification
Required
Master's degree preferably in business/economics/marketing
6+ years of successful experience in FMCG brand management ideally in Food
Passionate about brands & marketing
High energy, drive & creative
Highly adaptive to dynamic and changing environments
Feels comfortable in complex matrix organization
Strong analytical skills
Structured & organized
Ability to have a strategic overview and pro-active
Excellent communication and interpersonal skills and an ability to influence internal stakeholders at all levels
Strong problem-solving skills with comfort operating under ambiguity and competing priorities
Agile, test-and-learn mindset with solid financial and ROI-driven decision making
Experience managing head count
Experience in Communication, creative development and managing creative agencies
Benefits
Health insurance
Retirement plans
Paid time off
Other benefits
Company
Ferrero
Ferrero is a confectionary manufacturer known for Tic-Tacs, Nutella, Kinder, and their Pralines.
10001+ employees
H1B Sponsorship
Ferrero has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$1B2023-06-06Debt Financing· $1B
Leadership Team
Lapo Civiletti
CEO
Recent News
2026-01-08
2025-12-17
Company data provided by crunchbase