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The Pinnacle Companies · 22 hours ago

Social Media Curator

Frisco, CO

Full-time

Onsite

Mid, Senior Level

$70K/yr - $105K/yr

3+ years exp

The Pinnacle Companies is a leader in the lifecycle of luxury vacation homes, focusing on enhancing the lives of others through architecture, construction, interior design, and property management. They are seeking a Social Media Curator who will craft and share compelling narratives that elevate the company's online presence and engage with the community. The role requires creativity, strategic content creation, and a deep understanding of social media dynamics to drive brand growth and engagement.

ConstructionInterior DesignReal Estate

Responsibilities

Story Mining & Narrative Strategy: Proactively seek out stories across our businesses from projects and people to process and place. Turn them into powerful digital narratives that spark emotion, showcase expertise, and elevate brand perception

Content Creation & Creative Direction: Plan, produce, and publish content for Instagram and other emerging platforms. Capture photos and video, write captions, and collaborate with creative partners to deliver visually stunning, story-driven content that reflects our lifestyle and design ethos

Influence & Brand Growth: Identify and manage partnerships with influencers, photographers, and aligned brands. Lead social campaigns that expand awareness in luxury resort markets, drive engagement, and attract future clients and collaborators

Community & Engagement: Own our online community. Engage daily with followers, comments, and DMs in a warm, human, and slightly witty voice. Create opportunities for audience interaction, surprise-and-delight moments, and user-generated storytelling

Performance & Evolution: Monitor metrics across platforms to understand what resonates most. Translate data into creative adjustments, refine content strategy, and continually elevate how we show up digitally, with both intention and personality

Qualification

Social media managementContent creationStorytellingCreative directionBrand voice understandingInfluencer partnershipsCommunicationCreative problem-solving

Required

3–5+ years of experience in social media, content, or digital brand management

Proven success growing and engaging audiences through strong creative direction and storytelling across multiple platforms

Demonstrated skill in content creation, writing, visuals, and video, with a portfolio that showcases creativity and measurable impact

Deep understanding of social platform algorithms, analytics, and the balance between paid and organic growth

Exceptional communication, storytelling, and creative problem-solving abilities

Strong grasp of brand voice, aesthetic sensibility, and emerging digital and influencer trends

Experience using social scheduling, listening, and reporting tools to drive strategy and insight

Benefits

3 weeks of Annual Paid Time Off

16 Paid Volunteer hours

Comprehensive Medical and Wellness Benefits including a 100% Employer Paid Health Insurance plan, with options to enroll in Dental, Vision, Short and Long-Term Disability, and Life Insurance plans

An annual invitation to become part of our story through our Employee Stock Ownership Program

Memorable events and experiences like an annual trip to Mexico, turning team members into lifelong friends

Tools and Technology Reimbursement including a $500 Annual Tool Reimbursement, monthly $50 Cell Phone Reimbursement, and Mileage Reimbursement when applicable