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CNO Financial Group · 21 hours ago

D2C Acquisition Analytics Consultant - Remote

United States

Full-time

Remote

Mid, Senior Level

$89K/yr - $134K/yr

3+ years exp

CNO Financial Group is a company that provides life and health insurance, annuities, and financial services. They are seeking a D2C Acquisition Analytics Consultant to support sales and marketing teams by analyzing the performance of marketing campaigns and improving reporting accuracy and speed. The role involves collaboration to build analytical frameworks and provide ongoing analysis and recommendations for budget and resource allocation.

Financial Services

Responsibilities

Tracking and analyzing results at a granular level across sales and marketing channels to inform and build forecasting models supporting advertising spend decisioning to maximize ROI

Modernizing and automating reporting outputs utilizing Denodo and Power BI and Excel where necessary while collaborating with two Sr. Analysts and serving as a SME for this activity

Supporting pilots by building automated workflows and serving as a SME for this activity across teams

Generating recommendations for A/B testing and experimentation to enhance campaign performance and identify the most effective strategies

Deliver actionable insights and recommendations to stakeholders, including senior management, to drive sales growth and improve efficiency

Collaborate with IT teams to maintain data quality and integrity as business processes are augmented and/or new applications and technologies are utilized

Applying statistical methods and predictive modeling techniques to identify trends, insights, and optimization opportunities, as well as to support sales planning initiatives

Conducting periodic in-depth analysis of consumer behavior while staying current with industry trends, emerging technologies, and best practices in acquisition marketing analysis

Qualification

Data analysisPower BIStatistical analysisAutomationExcelDenodoSQLProject managementCommunication skillsProblem-solvingLeadership

Required

A Bachelor's degree in Data Science, Statistics, Finance, or a related field is required, or an equivalent of 8 years of experience in a related discipline

A minimum of 3-5 years of progressive experience in business analysis is required

Strong proficiency in data analysis and visualization tools such as Excel, Power BI, Business Objects, and Denodo

Experience with Power Automate supporting real-world business solutions and automation

Strong analytical skills, with expertise in statistical analysis tools and methodologies

Preferred

A Master's degree in Data Science, Statistics, Finance, or related field preferred

Certifications/licenses include Microsoft Certified: Power BI Data Analyst Associate and Microsoft Certified: Power Platform Functional Consultant, or related preferred

A minimum of 6-10 years of progressive experience in business analysis and driving business outcomes

Exceptional proficiency in Microsoft Excel, Power BI, Power Automate, SQL writing/reading and understanding of database structures