Digital Marketing Manager jobs in United States
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Plaid · 1 week ago

Digital Marketing Manager

positionNew York, NY
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$119K/yr - $142K/yr
date5+ years exp

Plaid is a company dedicated to empowering financial transformation through innovative tools and experiences. As a Digital Marketing Manager, you will lead high-impact paid campaigns and manage substantial media budgets to drive pipeline and revenue while collaborating with product marketing and sales teams.

BankingFinancial ServicesFinTech
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Define Plaid’s digital marketing strategy across varying campaign types, including content, events, webinars, and thought leadership
Plan, execute, and optimize paid digital campaigns across channels
Operationalize paid media budget, managing investment and performance against pipeline goals
Define audiences, messaging frameworks, and campaign objectives in close partnership with Product Marketing
Partner with Sales and Revenue teams to ensure digital marketing performance translates into actionable pipeline and revenue
Establish and execute a test-and-learn and optimization roadmap to continuously improve campaign effectiveness
Measure, analyze, and communicate performance, connecting digital results to business impact
Contribute to the long-term vision and roadmap for digital marketing at Plaid, shaping how the program scales

Qualification

B2B marketingDigital marketing strategyData visualization toolsContent strategyFintech experienceCross-functional partnershipsProactive mindsetCommunication

Required

5+ years of experience B2B marketing, with direct ownership of digital marketing program
Proficiency in Tabaleau or other data visualization tools
Ability to translate performance data into clear insights and recommendations for stakeholders
Proven track record of executing digital campaigns that influenced pipeline and/or revenue outcomes
Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
Demonstrated ability to build cross-functional partnerships
Solution-oriented, proactive mindset and ability to thrive in ambiguity

Preferred

Content strategy experience
Experience fintech or startup environments

Company

Plaid

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Glassdoor4.2
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Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
dateFounded in 2013
location
San Francisco, California, USA
people-size501-1000 employees
web-link
https://plaid.com

H1B Sponsorship

Plaid has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)

Funding

Current Stage
Late Stage
Total Funding
$1.31B
Key Investors
Franklin TempletonAltimeter CapitalGoldman Sachs Investment Partners
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown

Leadership Team

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Zachary Perret
Co-Founder & CEO
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Eric Sager
COO
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Recent News

Crowdfund Insider
Fintech Plaid Reports Growth in Open Banking Adoption, Improves Platform Security
2026-01-25
Financial IT
SEPA Instant Payments Set to Surpass Traditional Transfers by 2030
2026-01-24
Crunchbase News
Capital One To Buy Fintech Startup Brex At Less Than Half Its Peak Valuation In $5.15B Deal
2026-01-23
Company data provided by crunchbase