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Alloy Health · 21 hours ago

Head of Creative

United States

Full-time

Remote

Director/Executive

$188K/yr - $268K/yr

10+ years exp

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions. They are seeking a visionary Head of Creative and Brand Design to build and lead Alloy's creative function, establishing the visual identity and creative systems that will support the brand's growth.

Health CareTelehealthWomen's

Growth Opportunities

Responsibilities

Own and evolve Alloy's brand expression—visual identity, voice, tone, messaging frameworks, value propositions, and brand guidelines

Lead creative direction and execution across performance marketing, CRM/lifecycle, website, product launches, and brand storytelling

Create scroll-stopping digital content optimized for each platform, combining strong visual storytelling with performance marketing savvy

Uphold high creative standards across brand, user acquisition, UX, and lifecycle marketing

Execute hands-on design, writing, directing, and production work for critical initiatives, including video, motion, social, digital content, and experiential/IRL events

Build and lead Alloy's in-house creative function from scratch—team structure, processes, workflows, and creative roadmaps aligned to OKRs

Develop scalable creative systems and templates that enable increased output without sacrificing quality

Implement processes for creative briefs, project management, and quality control that balance speed with excellence

Leverage AI and emerging tools strategically to increase efficiency while maintaining creative quality

Identify, evaluate, and select agency partners across creative, design, and production specialties

Build and manage a network of trusted freelancers, agencies, and production companies with clear briefs and high standards

Maintain quality control and brand consistency across all external creative work

Strategically balance external resources with in-house capabilities, bringing more work in-house over time

Partner closely with Growth, CRM, Product, Data, and Executive teams to translate business objectives into creative strategies

Apply creative testing and optimization frameworks using metrics like CAC, conversion rate, ROAS, and lift

Provide insights and recommendations on creative performance, testing frameworks, and opportunities to improve effectiveness

Use data-informed thinking to align creative strategy with business goals

Qualification

Creative leadershipBrand strategyPerformance marketingTeam buildingDigital content creationCreative systems developmentProject managementCollaboration skillsCopywritingFigmaAdobe Creative SuiteUXR toolsGenerative AI platformsCreative operations platforms

Required

10+ years in creative leadership with demonstrated progression from execution to strategic leadership

In-house creative leadership experience required —must have led creative teams within a brand or company, not solely agency-side

Proven track record in both performance/growth creative AND brand creative

Experience building creative teams from the ground up —established team structures, processes, and workflows in scaling environments

Experience owning or contributing to brand guidelines and shaping/repositioning a brand (visual identity and messaging frameworks)

Hands-on experience producing video, motion, social, and digital content through ideation, writing, directing, and/or production

CPG, Direct-to-consumer (DTC) or digital-first brand experience, particularly with subscription or lifecycle models

Healthcare or wellness industry experience a plus, including understanding of regulatory constraints

Business-minded creative leader: Design-minded but operationally savvy—understands how creative drives business outcomes

Creative testing and optimization mindset with strong understanding of performance marketing vs. brand/awareness strategies

Experience building scalable creative systems and templates

Proven ability identifying, onboarding, and directing freelancers, agencies, and production companies

Creative roadmap planning aligned to OKRs

Strong collaboration and influence skills with cross-functional partners (Product, Growth, Data, Executive leadership)

Deep expertise creating digital-first content across social media, email, web, and performance marketing

Strong portfolio showcasing both performance-driven and brand creative with measurable business results

Equally strong in visual design and copywriting—understands voice, tone, and bringing brands to life through words and assets

Background in copywriting, content strategy, or editorial leadership

Figma (must-have): Expert proficiency for design, wireframes, prototypes, collaboration

Adobe Creative Suite (must-have): Photoshop and Illustrator required; After Effects and Premiere a strong plus

Project Management Tools: Experience with Asana, Basecamp, Jira, or equivalent

Preferred

UXR tools like UserTesting or Zappi

Generative AI platforms (ChatGPT, Midjourday, Runway, Gemini)

Creative operations platforms (Monday.com, Frame.io, etc.)

Experience in fast-paced startup or high-growth environments

Established relationships with high-quality creative agencies, production companies, and freelance talent

Passion for women's health and wellness

Benefits

Competitive salary & equity package with midstage equity

Comprehensive health benefits (medical, dental, vision)

401K

Fully remote role

Flexible time off policy

Company

Alloy Health

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause.

Founded in 2021

New York, New York, USA

11-50 employees