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E.L.F. BEAUTY · 5 days ago

Associate Director, Brand Marketing, Naturium

Los Angeles, CA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$130K/yr - $160K/yr

7+ years exp

e.l.f. Beauty, Inc. is a leading company in clean, cruelty-free beauty, and they are seeking an Associate Director of Brand Marketing for Naturium. This high-impact role involves owning and elevating the skincare portfolio through brand strategy, product storytelling, and integrated campaign execution, while collaborating with various teams to ensure brand consistency and success across consumer touchpoints.

BeautyConsumer GoodsCosmeticsE-Commerce

Growth Opportunities

Responsibilities

Own the brand strategy and narrative for assigned skincare categories, translating product innovation into clear, compelling consumer storytelling

Develop positioning, messaging frameworks, and creative territories that ladder up to the master brand while differentiating each category

Serve as the brand authority for your categories, ensuring consistency across channels, markets, and partners

Lead 360° campaign development for major product launches and tentpole brand moments—from briefing through execution and optimization

Partner closely with Creative, Social, PR, and Media teams to deliver cohesive, culturally relevant campaigns

Ensure campaigns are designed to scale globally while allowing for channel and market nuance

Collaborate with Product Development to shape the innovation pipeline, including naming, claims, packaging storytelling, and education

Translate complex formulations and ingredient science into accessible, emotionally resonant consumer messaging

Own launch readiness across all consumer touchpoints, including retail, digital, and earned channels

Define success metrics for campaigns and launches; analyze performance and apply learnings to future initiatives

Leverage consumer, category, cultural, and performance insights to sharpen strategy and creative direction

Build clear, compelling narratives for leadership that connect brand building to business impact

Act as connective tissue across Brand, Creative, Product, Sales, Retail, and Global teams

Influence without authority, driving alignment and momentum across diverse stakeholders

Mentor junior team members and contribute to a culture of curiosity, rigor, and creative excellence

Qualification

Brand managementProduct marketingIntegrated marketingSkincare knowledgeData analysisCross-functional collaborationCommunicatorRetail experienceCreative developmentMentoring skills