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Tendo Communications · 5 days ago

Director, Digital Content Strategy

San Francisco Bay Area

Full-time

Hybrid

Director/Executive

10+ years exp

Tendo Communications is a content and UX agency that collaborates with B2B brands to enhance customer experiences. The Director of Digital Content Strategy will lead content strategy initiatives, manage client engagements, and ensure the delivery of high-quality content solutions while fostering relationships with clients and guiding a team of content strategists.

AdvertisingConsultingContent MarketingSocial Media

Work & Life Balance

H1B Sponsor Likely

Hiring Manager

Dee Barrett

Responsibilities

Serve as content strategy lead on client engagements. Provide active client leadership by representing Tendo content experience POV and applying best practices to client engagements

Develop and manage the creation of quality content strategy deliverables, including content maturity assessments and strategic roadmaps, audits and gap analyses, taxonomy and personalization strategies, campaign frameworks, style and tone of voice guides, CMS documentation and training, etc

Develop comprehensive information architectures, content models, wireframes and business rules for meaningful content experiences and personalization opportunities

Establish content goals and performance metrics with a view to ongoing content optimization

Proactive exploration of AI tools and active leadership of the development and considered experimentation of relevant AI use cases and methodologies. Ongoing leadership and cross-team collaboration in the responsible internal and client-facing use of AI for improved and optimized content experience

Conduct current state analyses; competitive analyses; and market, buyer, and content analyses through first-hand research, interviews, and third-party sources

Identify and document the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys

Depending on project scope, contribute to content deliverables such as copywriting, editing, interviewing, asset creation (blogs, infographics, videos, podcasts, social content, etc.)

Establish and maintain quality standards on all assigned accounts

Deliver, manage, and evolve highest standard of quality for all Tendo client deliverables, accountable for quality of work for all assigned clients

Provide support across a breadth of content engagements as required; define and execute effective strategies based on client goals

Manage and develop full-time and contract content strategy staff, ensuring they are trained in Tendo best practices for content marketing, content strategy, client leadership, and content development and execution on multiple platforms (e.g., interactive, video, podcast, graphic, etc.)

Coach and teach, deliver honest timely feedback, and manage performance programs for content strategists and/or assigned team. Set goals and establish focus, monitor progress, and course correct as needed. Conduct initial three-month and annual performance evaluations

Define and implement workflow and process efficiencies to enable service delivery at scale. Identify, document, and socialize processes for different deliverables and coordinate with EVP on best practices

Identify, develop business rationale, and propose the development of new and relevant content service offerings

Cultivate knowledge and expertise within one or more domains of content strategy (to be defined by Tendo executive team): Share knowledge and learnings via presentation to colleagues, presentations to Tendo staff twice per year

Articulate thought leadership on Tendo’s blog and in client communications on a quarterly basis

Identify and pitch opportunities to present thought leadership at industry conferences and other relevant speaking engagements

Maintain ongoing relationships with key clients as Tendo content lead to understand their business direction, strategies, priorities, goals and pain points

Participate in the pitch process. Establish credibility and develop relationships with prospects as assigned during the pitch process; actively foster engagement that will lead to new opportunities across agency services

Working with EVP and independently, lead content strategy and experience engagements

Ensure the vision and objectives of the client are effectively aligned with the content strategy. Lead, enrich and advance client vision based on business and marketing goals

Lead and integrate measurement initiatives to further the client's understanding of ROI and program performance

Identify account expansion opportunities; Work with business development and account leads on new opportunities

Contribute to new business development in support of revenue growth and expansion goals established by executive leadership

Contribute to new business proposals with a clear articulation of potential solutions

Represent Tendo content strategy perspective in client presentations and launch meetings

Proactively identify and apply creative solutions to client challenges and program execution

Manage project execution and teams, ensuring team members understand their roles and have the resources they need to succeed

Develop a high-level approach for each workstream or project you’re leading, leveraging past Tendo work where relevant, but ensuring that the work is tailored to address key client goals

Contribute to the development of scope and project plans for new initiatives

Assign roles and responsibilities (including hours allocations) for each workstream/project

Plan and facilitate dry runs and working sessions with EVP and other team leads as appropriate to ensure

Deliver assigned projects on schedule and on budget

Create and lead presentation of client deliverables and recommendations

Manage client expectations as needed and communicate progress as appropriate in a clear and proactive manner; anticipate challenges and suggest solutions

Qualification

Content strategy leadershipB2B experienceAI tools knowledgeSEO principlesProject management toolsContent management systemsAdobe Creative SuiteClient relationsWordsmithingPresentation skillsTeam leadership

Required

A minimum of 10 years of content strategy experience is required, with at least 5 of those years spent in senior content strategy roles

Strong leadership ability and be comfortable collaborating with others

Ability to lead a project team

Thrive in a fast-paced environment

Enjoy a diversity of projects

Outstanding client-relations and presentation skills

Handle stress with grace and tact

Flair for wordsmithing

Excellent sense of humor

Experience working on complex content strategy engagements with multiple workstreams, stakeholders and team members within enterprise scale, complex B2B organizations

Experience delivering projects on time and on budget

Demonstrated knowledge of evolving landscape of AI tools, technologies, models and use cases relevant to the practice, process and discipline of content experience and digital and content strategy

Knowledge of SEO principles and the ability to recommend, guide and/or incorporate SEO best practices

Mastery of MS Word and Excel

Mastery of MS PPT, and/or Keynote

Proficiency in project management and project scheduling tools such as MS Project or Team Gantt, Smartsheet, Asana, etc

Ability to work independently in Adobe Creative Suite and Figma

Experience with and understanding of content management systems such as Adobe AEM, Sitecore, WordPress, etc

Experience with web and content inventory and analytics tools, such as CAT, Google Analytics, Screaming Frog, BrightEdge, etc

Company

Tendo Communications

We’re Tendo. We apply content and UX to elevate customer experiences. And we know how to get results. Content is in our DNA.

Founded in 1999

San Francisco, California, USA

11-50 employees

https://tendocom.com/

H1B Sponsorship

Tendo Communications has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)