The BAM Companies · 3 weeks ago
Senior SEO Specialist & Copywriter
Carmel, IN
Full-time
Onsite
Mid, Senior Level
$63K/yr - $68K/yr
5+ years expThe BAM Companies is a dynamic property management firm dedicated to fostering a supportive and innovative work environment. They are seeking a highly motivated and versatile Senior SEO Specialist & Copywriter to drive brand visibility and digital engagement through strategic content, managing the company's SEO strategy and producing financial communications.
Asset ManagementProperty ManagementReal Estate
Responsibilities
Sole SEO Management: Act as the company's dedicated SEO content expert, driving organic growth (traffic and leads) across BAM Capital for accredited investors and property websites for residents
Keyword Research: Independently identify and analyze high-value, relevant keywords using industry-standard tools
Content Strategy: Develop and maintain a comprehensive content calendar based on keyword opportunity, search intent, and business goals
Article Production: Write, edit, and optimize detailed SEO articles that rank highly, drive organic traffic, and convert readers
Performance Reporting: Track, analyze, and report on key SEO metrics (e.g., traffic, keyword rankings, conversion rate) to demonstrate ROI and inform future strategy
Generative Engine Optimization: Stay up to date with and implement best practices to rank in AI search results
Professional Offering Memorandums (OMs) & Asset Supplementals: Draft and meticulously edit complex, professional financial and corporate documents, ensuring accuracy, clarity, and compliance to regulatory standards (as applicable)
Quarterly Performance Reports: Develop clear, concise, and compelling reports for external audiences that summarize company performance and strategic outlook
Award Nominations: Research, write, and submit persuasive applications for industry award nominations
Executive Communications: Draft high-impact social media posts and professional communications for the CEO and other executives, including market insights and thought leadership pieces
Website Copy & Brochures: Write and optimize engaging, clear copy for the corporate and property websites and marketing brochures. Keep websites up to date with frequent content reviews
Product Content: Create concise, informative product one-pagers and sales enablement materials for BAM Capital
Marketing Emails: Develop compelling email marketing copy for various campaigns (e.g., nurture, announcement, informative)
Advertisements : Work with the internal PPC Specialist and Lead Generation Manager to develop high-converting copy for multi-channel advertising campaigns. Craft compelling headlines and calls-to-action that resonate with accredited investors, drive traffic to landing pages, and continuously A/B testing ad copy
Additional Content: Produce blog posts, guides, and articles that position The BAM Companies and BAM Capital as thought leaders
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
Minimum of 5 years of professional content writing experience, with a portfolio demonstrating a wide range of content types
Demonstrated experience writing complex corporate or financial documents (e.g., quarterly reports, white papers, offering materials)
Minimum of 3 years of proven, hands-on expertise in SEO content strategy, including proficiency with major SEO tools (e.g., Semrush, Ahrefs, Moz, Google Search Console)
Exceptional written and verbal communication skills, with a mastery of AP and MLA grammar, style, and professional tone
A meticulous editor and proofreader with attention to detail skills
Ability to manage multiple projects simultaneously, meet tight deadlines, and work independently with minimal supervision
This role requires learning our industry in depth to successfully produce the required content
Preferred
Experience in a regulated industry (e.g., finance, real estate, healthcare)
Experience writing for a high-net-worth, business, financial, or luxury audience
Familiarity with content management systems (CMS) like WordPress
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Tuition reimbursement
Vision insurance
Company
The BAM Companies
The BAM Companies provides property management services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
James Fox
Chief Financial Officer
Recent News
Company data provided by crunchbase