Group 8A · 3 days ago
Senior PPC Strategist, Paid Search & Amazon
United States
Contract
Remote
Senior Level, Lead/Staff
8+ years expGroup 8A is one of the premier performance-based digital marketing agencies in New York City, seeking a highly skilled Contract Senior PPC Strategist - Paid Search & Amazon to join their dynamic team. The role involves managing and strategizing paid search campaigns to exceed client revenue goals in a fast-paced, entrepreneurial environment.
AdvertisingDigital MarketingSEOSocial Media Management
Responsibilities
Manage all operational aspects of client PPC campaigns (Specifically Google, Bing, Amazon) from conception to execution, with a strong focus on analysis during every step of the process
Successfully manage a multi-million dollar ad budget portfolio across multiple paid search channels and outlets
Ability to quickly adjust budget, marketing plans, and strategies for clients based on new paid channels and opportunities that will help increase ROI and performance
Collaborate with Account Managers and internal operation teams to continually test the full SEM funnel, including ad copy, design, landing page optimization, remarketing, audience targeting, keyword placements and more
Consistently measure and perform real time optimizations by establishing goals and campaign testing
Ability to conduct keyword research, keyword expansion and analysis for all clients
Build relationships and continuously work with our paid network partners such as Google and Bing to help integrate new initiatives and strategies for all clients
Create engaging paid search campaigns that cultivate audiences, increase web presence, enhance brand awareness and drive sales
Monitor the success of campaign implementation through platform analytics, KPIs, and dashboards
Analyze workload and predict resource needs in terms of project quantity, complexity, and due dates of deliverables
Learn and understand clients’ business objectives and competition by conducting competitor research and analysis
Qualification
Required
Minimum of 8+ years experience in Google Ads and Shopping experience as well as Amazon Advertising. Experience in running paid ads for e-commerce is a must
Performance marketing agency experience is required
Partner with the Account Manager and other paid media partners to devise strategies and achieve performance goals and KPIs
Stay mindful of client performance objectives, alongside internal key metrics, and support the team in achieving these milestones
Analyze client performance and provide accounting and account recommendations
Strong work ethic and ability to thrive in a fast-paced, team environment
Ability to prioritize, manage time, projects, teams and company resources effectively
Eagerness to learn and remain knowledgeable on changes and developments in the ever-changing paid platform landscape
Excellent verbal, written and overall communication skills when it pertains to clients and third party partners
Highly motivated and self-starting individual, driven by goal achievement and personal and professional growth
Benefits
Competitive benefits and perks
Professional development
Flexibility in working hours
Company
Group 8A
Group 8A is an advertising agency that focuses on web development, SEO, email marketing and social media management.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Eric Samson
Founder, Managing Director
Company data provided by crunchbase