Pop-Up Talent · 2 weeks ago
IaaS Services Marketing Manager
Pop-Up Talent is a company focused on driving growth and market awareness of their services. The IaaS Services Marketing Manager will be responsible for measuring market-specific metrics, analyzing industry trends, and supporting marketing and sales initiatives, along with content creation and messaging activities.
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Responsibilities
Provide insights on market size, market share, and industry trends related to our product/services/solutions
Conduct research to identify market-specific metrics and competitor products
Analyze data to inform marketing strategies and support growth initiatives
Implement and maintain best practices in brand marketing- Awareness, blogging
Develop and execute go-to-market (GTM) strategies and plans to build brand recognition
Create marketing dashboards and track associated metrics, goals, and benchmarks
Coordinate service marketing activities and marketing material
Prepare and maintain standard marketing material (e.g., manager books, presentations, factsheets)
Time marketing material for new services launches and campaigns
Collaborate cross-functionally with project stakeholders to drive effective project delivery
Provide strategic and tactical activities to build partner channel awareness to and for a partner ecosystem
Support moderate to large complex marketing tactics and lead projects with peers inside and outside company
Qualification
Required
MUST be legally authorized to work in the United States
Bachelor's or Master's Degree in Marketing, MBA, Business, Engineering, Computer Science, Communications, Technical, Advertising, or Business Administration
IT Infrastructure Managed Services, IaaS, StaaS, DPaaS, IaaS or XaaS offering marketing business knowledge
Understanding of industry trends
Proficiency in MS Office, MS Teams and other computer skills
Market and customer segmentation expertise
Marketing content development skills
Market research skills
Strong communication skills
Familiarity with digital and traditional go-to-market strategies
Service product experience
Preferred
Experience in marketing managed services, infrastructure consumption services and private cloud or hybrid cloud infrastructure solutions a plus
Candidates from HPE, Dell, Pure, Net App are preferable. AS-A Service products experience