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Kelly · 5 days ago

Marketing Assistant

United States

Contract

Remote

Entry, Mid Level

$22/hr - $40.70/hr

2+ years exp

Kelly is a leading digital marketing organization seeking an SFMC Marketing Automation Specialist. In this role, you will design and execute personalized customer journeys leveraging Salesforce Marketing Cloud while collaborating with cross-functional teams to optimize campaign performance.

OutsourcingProfessional Services

Hiring Manager

Priscilla Chahine

Responsibilities

Creating and managing automated customer journeys using Journey Builder to deliver personalized, multichannel marketing experiences

Designing, building, and executing data-driven multi-channel campaigns via Email Studio, Automation Studio, and other SFMC tools

Managing subscriber data, building targeted audience segments, and leveraging dynamic content for personalization

Analyzing campaign performance with real-time reporting, A/B testing, and KPI analysis to continually optimize engagement and conversion rates

Maintaining and enhancing Marketing Cloud platform functionality, automations, filters, and data extensions

Collaborating closely with marketing, sales, and IT teams to support strategic campaign execution and gather requirements

Customizing campaigns using AMPscript, SQL, and basic HTML/CSS for advanced personalization and logic

Overseeing data integration between Salesforce CRM, Marketing Cloud, and other systems for targeted marketing and robust reporting

Ensuring all campaigns adhere to best practices, regulatory standards, and deliverability protocols

Qualification

Salesforce Marketing CloudJourney BuilderEmail StudioAutomation StudioSalesforce CRMAudience segmentationDynamic content personalizationAMPscriptSQLEmail marketing best practicesBasic HTML/CSSProject managementAttention to detailCommunication skills

Required

2–4 years of proven hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio

Strong understanding of Salesforce CRM, especially its integration with Marketing Cloud

Expertise in audience segmentation, dynamic content personalization, and campaign management

Proficiency with AMPscript and SQL for advanced campaign customization and data queries

Skilled in email marketing best practices, compliance, and monitoring deliverability

Exceptional attention to detail and can effectively manage multiple projects at once

Communicate effectively and excel in project management within cross-functional teams

Preferred

Hold or are willing to obtain Salesforce Marketing Cloud Email Specialist certification within six months

Experience with Salesforce Data Cloud for audience enrichment and real-time personalization, and familiarity with marketing analytics tools and dashboards

Basic HTML/CSS for email design and customization