Apply on Employer Site

University of Oklahoma · 2 days ago

Senior Director of Creative Strategy

United States-Oklahoma-Norman

Full-time

Onsite

Lead/Staff, Director/Executive

2+ years exp

The University of Oklahoma is seeking a Senior Director of Creative Strategy to oversee the OU Athletics graphic design and photography departments. This role is responsible for developing and managing the strategy, vision, and direction of the Oklahoma Athletics brand, ensuring high-quality external print communications and digital campaigns in collaboration with various departments and sports programs.

EducationHigher EducationUniversities

Responsibilities

Oversee and manage the graphic design and photography staff, managing department workflow, project intake, and resources related to design and photography needs and assets

Assign projects to design and photography staff and track until completion, providing feedback to maintain and elevate the brand standard

Manage department budget and work with other departments, senior leadership, and coaches to maintain budget integrity and workflow

Collaborate with the Assistant AD of Graphic Design and Facility Project Management to set the overall vision and goals of Oklahoma Athletics, elevating the fan and student-athlete experience by developing and executing storytelling, brand-building, and engaging content that creates compelling narratives through multimedia and enhances the OU Athletics brand story for fans, recruits, stakeholders, and donors

Serve as the unit’s primary graphic designer, responsible for driving the OU brand and executing key departmental and revenue-generating initiatives

Formulate design concepts, presentations, templates, layouts, merchandise, and other collateral from initial concept to final execution that can be distributed and deployed for others' use within the department

Attend and contribute to sport-specific content planning meetings and be a liaison between the design and photography unit and sport programs, coaches, and staff for creative vision and maintaining brand standards

Design advertisements, print, and promotional materials for all athletics-related departments and teams, while meeting self-imposed and external deadlines

Collaborate with other departments and key partners to contribute to the invention and implementation of marketing, communications, ticketing, licensing, Sooner Sports Properties, NIL, digital media, SoonerVision, and Sooner Club initiatives: ideate and present ideas, briefs, and concepts to various stakeholders

Participate in the development of new content, research, and idea generation to help achieve departmental objectives, with a focus on initiatives that advance the brand and generate revenue

Coordinate and provide creative direction to photographers and student-athletes at photoshoots. Maintain an accessible photo archive to help departments and sports use photos for promotional needs

Collaborate with other external leadership on brand management decisions and quality control for printers and outside vendors

Create graphic content for digital and print from conception through completion using the Adobe Creative Cloud (primarily but not limited to Photoshop, InDesign, and Illustrator)

Produce multimedia content (motion graphics, video, and still photography) for distribution on digital and social platforms

Assist in advancing the department's mission, vision, and strategic plan

Performs other duties as assigned

Qualification

Graphic designPhotographyAdobe Creative SuiteMultimedia content productionBrand managementCollege athleticsLeadershipCommunication skillsProject managementDetail-oriented