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SmartAsset · 1 day ago

Demand Generation Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$92K/yr - $130K/yr

4+ years exp

SmartAsset is an online destination for consumer-focused financial information and advice, aiming to help people make smart financial decisions. The Demand Generation Marketing Manager will own the paid acquisition engine, focusing on scaling MQLs through platforms like Google and LinkedIn while managing budgets and optimizing lead quality through strategic testing and collaboration with Sales.

FinanceFinancial ServicesFinTechMarketplacePersonal FinanceWealth Management

Responsibilities

Own and manage paid acquisition campaigns end-to-end across Google Search, PMAX, and LinkedIn Ads, with direct responsibility for budget pacing, optimization, and scaling

Drive MQL volume and quality, optimizing campaigns toward downstream outcomes including SALs, meetings scheduled, and closed deals

Design and execute a structured experimentation roadmap across ad creative, audiences, bidding strategies, landing pages, and forms

Partner closely with Sales to conduct regular pipeline reviews, diagnose conversion drop-offs, and align on lead quality expectations

Analyze and report on campaign and funnel performance using Salesforce, Tableau, Mixpanel, and in-platform reporting to track ROI and pipeline impact

Build and maintain clear performance dashboards and reporting to support weekly, monthly, and quarterly business reviews

Support paid-acquisition-related lifecycle touchpoints (e.g., basic email nurtures, follow-ups, messaging tests) in partnership with Revenue Ops and the Demand Gen team

Collaborate with Revenue Ops and Analytics to ensure accurate tracking, attribution, and data integrity across systems

Qualification

B2B demand generationGoogle AdsLinkedIn AdsData analysisPerformance marketingTechnical marketingAnalytical skillsExecution-oriented mindsetProblem-solvingCommunication skills

Required

At least 4 years of B2B demand generation or performance marketing experience in B2B

Proven experience managing paid media end-to-end, with direct responsibility for budgets, bid strategies, keyword and audience strategy, and optimization

Expert-level Google Ads experience (Search and PMAX) and strong LinkedIn Ads experience, including audience strategy, creative testing, and funnel optimization

Demonstrated ability to optimize beyond top-of-funnel metrics, with a strong understanding of full-funnel performance (MQL → SAL → Meeting → Closed Deal)

High data fluency, with the ability to independently pull, QA, and interpret data from Salesforce, Tableau, Mixpanel, and ad platforms

Strong analytical and problem-solving skills, with a track record of identifying performance issues and acting decisively on insights

Technical marketing competency, including conversion tracking, UTMs, attribution concepts, and diagnosing tracking or data discrepancies

Autonomous, execution-oriented mindset — comfortable prioritizing, experimenting, and delivering results with minimal oversight

Clear, confident communicator who can explain performance insights, tradeoffs, and recommendations to marketing and sales stakeholders

Preferred

Experience with marketing automation, lead scoring, and attribution modeling

Background in fintech or financial services marketing

Experience creating marketing assets (e.g., slide decks, ad creatives) using tools like Canva or AI-powered design platforms—no graphic design required, just the ability to produce polished, marketable materials

Familiarity working in high-volume, performance-driven lead generation environments where efficiency and lead quality both matter

Benefits

Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive.

Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs.

Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.

Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role.

Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters.

Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)