AMEX Healthcare ยท 7 hours ago
Senior Manager - Corporate Program Paid Search
New York, NY
Full-time
Hybrid
Senior Level
$104K/yr - $175K/yr
5+ years expAmerican Express is a leading payments provider with a rich history of innovation and commitment to its customers. The Senior Manager, Corporate Program Paid Search will lead the Paid Search strategy to drive Corporate Program prospect leads, managing agency performance and optimizing campaigns to achieve growth targets.
Freight ServiceMedicalPharmaceuticalProcurement
No H1B
Responsibilities
Own the end to end Paid Search program for Corporate Card Program prospects, including strategy, roadmap, agency execution, and continuous optimization
Be directly accountable for agency performance and day to day excellence across planning, execution, QA, and readouts; set SLAs, feedback rhythms, and quality standards; push partners to raise the bar
Lead forecasting, monthly pacing, and budget stewardship; own reporting end to end (channel, campaign, keyword) and connect performance to lead and digital conversion data; build and evolve dashboards that guide prioritization and communicate results
Run structured experimentation agenda across keywords, creative, bidding, audiences, and landing experiences; socialize learnings and fold them into the roadmap
Partner with the Corporate Card Prospect Site team to align strategy, landing pages, and forms; influence testing to improve conversion and user experience
Collaborate with Organic Search partners to deliver a Total Search approach and readiness for evolving discovery surfaces, including AI overviews and zero click experiences
Pilot and scale approaches for emerging discovery contexts in AI enabled search; define hypotheses, measurement plans, and success criteria with analytics partners
Improve lead quality by partnering with Sales and Marketing on targeting, signals, and routing; coordinate with marketing operations and partners on trafficking, documentation, and review processes
Manage one Analyst/Sr. Analyst as a direct report who supports day to day operations and reporting; mentor, set goals, and develop capabilities that increase velocity and quality
Coordinate with adjacent teams to prevent cannibalization and auction collisions across campaigns and portfolios while protecting brand standards and compliance requirements
Bring an external perspective by monitoring marketplace and technology trends; challenge agencies and internal partners to adopt promising practices and retire low value efforts
Qualification
Required
5+ years of experience in Marketing with 3+ years of Paid Search experience
Demonstrated ability to own channel forecasts, pacing, and optimization in partnership with agencies and internal stakeholders
Proven, methodical approach to experimentation and iterative improvement; comfort using reporting to drive decisions
Working knowledge of SEO & SEM and the evolving search landscape, including zero click experiences and AI assisted discovery
Strong collaboration and stakeholder management across site partners, Creative Strategy, Sales and Marketing, Legal, and Compliance
Agency management experience, including writing briefs and delivering clear, actionable feedback
People leadership experience, including managing at least one direct report and cross functional workstreams
Clear, concise communicator with excellent organization and attention to detail; ability to manage multiple initiatives simultaneously
Familiarity with enterprise analytics and workflow tools; ability to define requirements and interpret results
Preferred
B2B experience preferred
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Company
AMEX Healthcare
We provide healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase