First Command Financial Services, Inc. · 1 week ago
Marketing Insights Analyst
Fort Worth, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expFirst Command Financial Services, Inc. is looking for a Marketing Insights Analyst who will support the Marketing organization by translating marketing and client data into actionable insights. The role involves analyzing marketing effectiveness, collaborating with various teams, and providing data-backed analyses to optimize campaigns and enhance brand health.
BankingConsultingCrowdfundingFinancial Services
Responsibilities
Analyze marketing campaign performance across channels to evaluate effectiveness against defined KPIs (impressions, engagement, leads, opportunities, conversions)
Support brand and reputation measurement by monitoring and reporting on key metrics such as awareness, consideration, NPS, CSAT, and sentiment, in partnership with Marketing and Communications teams
Interpret multiple marketing and client data sets and summarize findings in clear, actionable insight narratives for non-technical stakeholders
Partner with the Enterprise Data & Analytics team to ensure marketing analyses align with enterprise data standards, definitions, and governance
Support the Marketing Operations internal consultancy program by providing recurring reports, ad-hoc analysis, and insight decks for marketing partners and leadership
Assist in the development and maintenance of standardized marketing dashboards and scorecards using approved tools and data sources
Contribute to journey-based and campaign-based KPI frameworks by helping define measures and tracking performance over time
Support segmentation, targeting, and positioning analysis to inform campaign optimization and sponsorship effectiveness
Help identify trends, opportunities, and areas for improvement through ongoing analysis of marketing and client data
Collaborate with agency partners and internal teams to evaluate brand and campaign performance metrics
Document methodologies, assumptions, and insights to ensure repeatability and consistency across analyses
Qualification
Required
Bachelor's degree in business Analytics, Marketing, Data Science, Statistics, or related field
At least 2-4 years of experience in marketing analytics, insights, or research roles
Experience supporting campaign measurement, brand metrics, or client insights
Experience working with cross-functional teams, including analytics or data partners
Ability to analyze and synthesize multiple data sources into clear marketing insights
Strong data storytelling skills with the ability to translate findings for non-technical audiences
Experience supporting KPI reporting for marketing performance and customer engagement
Working knowledge of quantitative and qualitative research methods
Experience using analytics and visualization tools such as Power BI, Google Analytics, or Marketing Cloud Intelligence
Basic to intermediate proficiency in SQL, Python, or R for analysis (advanced development not required)
Familiarity with marketing technology platforms (marketing automation, analytics, CDP, DSP) from a reporting and insights perspective
Strong attention to detail, organization, and documentation skills
Ability to work within established data governance and enterprise analytics frameworks
Company
First Command Financial Services, Inc.
First Command Financial Services, Inc. coaches our Nation’s military families in their pursuit of financial security.
501-1000 employees
H1B Sponsorship
First Command Financial Services, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (13)
2023 (10)
2022 (9)
2021 (9)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Mark Steffe
President and Chief Executive Officer
Recent News
2025-11-22
24-7 Press Release Newswire
2025-05-08
Company data provided by crunchbase