Delaware North ยท 1 day ago
Digital Marketing Analyst
Buffalo, NY
Full-time
Onsite
Mid Level
$62K/yr - $78K/yr
3+ years expDelaware North is a family-owned company with over 100 years of history, and they are seeking a Digital Marketing Analyst to oversee website development projects. The role involves implementing and managing website tracking, configuring analytics platforms, and ensuring accurate user journey attribution across various platforms.
Hospitality
Responsibilities
Implement, maintain, and troubleshoot website tracking using tag management systems (Google Tag Manage)
Configure and support analytics platforms (GA4, Adobe Analytics, or similar)
Design and maintain data layer specifications to support consistent, scalable event tracking
Implement and QA marketing and advertising tags (e.g., Google Ads, Meta, LinkedIn, and other platforms as needed)
Validate tracking across environments (development, staging, production)
Configure and manage cross-domain and cross-platform tracking to ensure accurate user journey attribution across websites, checkout flows, and third-party integrations (e.g., payment providers, booking engines)
Qualification
Required
3+ years of hands on experience in digital marketing tracking, analytics engineering
Working knowledge of JavaScript fundamentals, website data layers, browser developer tools
Ability to clearly communicate technical concepts to non technical stakeholders
Preferred
Strong experience with tag management systems (Google Tag Manager preferred)
Working knowledge of Google Analytics 4 (GA4) or another enterprise level analytics platform
Experience implementing or supporting consent management platforms
Practical understanding of how privacy regulations impact marketing and analytics tracking
Benefits
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
Company
Delaware North
Delaware North Companies, Inc. is a hospitality and food service company. It provides gaming, entertainment.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-10-02Debt Financing
Leadership Team
Jerry Jacobs Jr.
Co-CEO
Lou Jacobs
Co-Chief Executive Officer
Recent News
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