Securitize · 1 week ago
Website Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expSecuritize is a leader in tokenizing real-world assets and is recognized as a top fintech company. The Website Marketing Manager will be responsible for optimizing the web presence of Securitize, focusing on web strategy, content management, SEO, and performance analytics to engage target audiences effectively.
BlockchainCryptocurrencyFinancial ServicesFinTechInformation Technology
Responsibilities
Own the strategic planning, execution, and performance of securitize.io, including the company’s organic search strategy
Build and maintain high-converting landing pages that support marketing campaigns, new product launches, and educational initiatives
Conduct keyword research, competitive analysis, and opportunity sizing to drive organic growth
Monitor site health and performance (indexing, crawlability, Core Web Vitals). Implement fixes and improvements that enhance search performance
Collaborate cross-functionally with Product, Sales, Legal, and Design teams to ensure messaging accuracy, brand alignment, and regulatory compliance
Manage CMS platforms including Builder.io, Webflow, and Sanity; oversee publishing workflows and quality control
Implement SEO strategies to increase organic traffic and search rankings across both technical and content-driven approaches
Partner across teams to optimize copy, metadata, headings, and internal linking for search visibility while ensuring all new content follows SEO best practices
Analyze user behavior and site performance using analytics tools (e.g. Google Analytics, Hotjar, HubSpot) to improve conversion rates and UX
Develop and maintain a robust website content calendar aligned with key company milestones, fund launches, and ecosystem developments
Manage relationships with external developers, designers, or contractors as needed to support site maintenance and enhancements
Serve as a stakeholder for web-related security, compliance, and accessibility best practices
Stay up to date on industry trends in tokenization, web3 UX, and digital marketing for continual site innovation
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Minimum of 3 years of experience in website or digital marketing roles, preferably in crypto/blockchain, fintech, or SaaS environments
Strong experience managing end-to-end CMS platforms (e.g., Builder.io, Webflow, Sanity) as well as tools such as Google Search Console, GA4, Ahrefs, SEMrush
Experience with HTML/CSS and the ability to work effectively as a self-starter as well as with design and development teams
Deep understanding of web analytics, A/B testing, and CRO strategies
Demonstrated ability to drive measurable growth through web optimization, lead generation, and funnel conversion
Technical expertise with SEO, performance marketing, and tokenized product positioning in blockchain and finance sectors
Strong attention to detail and experience writing/editing web copy for clarity, compliance, and engagement
Preferred
Experience working on web3 product marketing or launching token-related landing pages
Benefits
Unlimited Paid Time Off (PTO) – Promoting a healthy work-life balance.
Equity Grant Opportunities – Share in the success and future growth of the company.
Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.
Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.
Company
Securitize
Securitize is a technology company that enables digital securities, which are easier to own, simpler to manage, and faster to trade.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$147.2MKey Investors
ARK Investment ManagementJump CryptoBlackRock
2025-10-28Acquired
2025-10-07Series Unknown
2025-05-08Series Unknown
Leadership Team
Carlos Domingo
Founder and CEO
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase