KFC · 1 week ago
Director, Brand Value
Plano, TX
Full-time
Onsite
Director/Executive
$165K/yr - $185K/yr
12+ years expKFC is seeking a Value Brand Director to lead the strategic direction and growth of its value platform. This role involves developing long-term strategies to enhance brand loyalty and drive consumer appeal while managing a cross-functional team to execute innovative value initiatives.
Restaurants
Responsibilities
Develop and execute long-term value strategies that strengthen KFC’s competitive position within the QSR category
Define and evolve the Disruptive Value and Everyday Value platforms, ensuring alignment with brand priorities and consumer demand
Partner with Consumer Insights, Finance, and Operations to validate strategies through robust analytics and ensure alignment with profitability and equity goals
Build an 18-month value innovation pipeline, ensuring a consistent runway of initiatives that drive growth and brand differentiation
Champion data-driven decision-making to balance short-term results with long-term brand health and system success
Oversee the end-to-end value innovation process, managing the cross-functional team responsible for concept development, testing, validation, and national launch
Lead ideation sessions, evaluate consumer insights, and translate findings into actionable innovation plans that fill the national calendar
Ensure projects move efficiently through Yum!’s stage-gate process, from concept to execution, maintaining high standards for speed, quality, and impact
Partner with cross-functional stakeholders to integrate innovation seamlessly into marketing campaigns and promotional strategies
Own the value platform’s financial performance, including P&L accountability for traffic, margin, and sales growth
Build and manage financial models to forecast performance, evaluate business initiatives, and optimize investments across value and innovation portfolios
Partner with FP&A and franchise leadership to identify key business levers, ensuring disciplined resource allocation and ROI
Serve as the primary liaison between corporate and franchise partners on all value-related initiatives, pricing strategies, and marketing execution
Engage with the New Product Council, Marketing Subcommittee, and Test Market Task Force to align on test learnings and value launch decisions
Build trust-based relationships with franchisees, ensuring transparency and shared accountability for performance
Translate complex data into simple, actionable insights that enhance franchise profitability and consumer value perception
Oversee the development of marketing materials and campaign briefs related to Value News on both test and national calendars
Partner with creative agencies to deliver breakthrough communication that clearly articulates KFC’s value promise to consumers
Direct the creation of value tactics and promotional messaging that drive incremental transactions and strengthen brand affinity
Lead, coach, and develop a high-performing team of Brand Managers and Associate Brand Managers
Foster a culture of collaboration, accountability, and innovation across internal teams and external partners
Influence senior leadership by clearly communicating strategic trade-offs, consumer insights, and business opportunities
Qualification
Required
Bachelor's degree in Business, Marketing, Finance, or related field required
12+ years of progressive brand management, marketing strategy, or commercial leadership experience within the food service, restaurant, or CPG industries
Proven ability to manage a brand or platform P&L and translate analytics into clear, strategic actions
Demonstrated success developing and launching innovation pipelines in a fast-paced, franchised environment
Strong collaborator with the ability to influence across a matrixed organization and franchise system
Exceptional communication, leadership, and relationship-building skills
Startup mentality with a track record of driving growth through creativity, agility, and disciplined execution
Preferred
MBA preferred
Benefits
Bonus eligibility
Stock-based compensation
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase