Lands' End · 3 days ago
Email Marketing Specialist (Hybrid)
New York, New York, United States
Full-time
Hybrid
Entry Level
1+ years expLands' End is a fashion, retail, and lifestyle brand seeking an Email Marketing Specialist to drive growth and engagement through Email, SMS, and Loyalty initiatives. The role involves managing email campaigns, collaborating with cross-functional teams, and ensuring cohesive brand messaging across various channels.
ApparelE-CommerceFashionHome DecorLifestyleRetailRetail Technology
Responsibilities
Assist Email Marketing Manager in building and updating the Email and SMS calendars
Collaborate with the Sr. CRM Manager on building and updating the Loyalty calendar
Maintain accurate records of all ongoing and upcoming sales and promotions
Ensure that all campaign details (dates, offers, discounts, etc.) are accurately captured and communicated across relevant teams
Build campaign names and update metadata sheet for reporting purposes
Develop linking strategy for all emails, including selecting links for email slices and boosting relevant products
Own end to end email project management and routing process
Own weekly email + sms recap deck to be delivered every Monday
Own the cross-functional email content calendar and coordinate across departments (Creative, Editorial, Buying, and Site Merchandising) to ensure cohesive email content and on-site clickthrough experiences
Partner with Sr. Email Marketing Manager and Brand Marketing team to ensure key brand initiatives are supported in campaign calendars
Provide post campaign launch recaps for key brand initiatives
Assist Email Marketing Manager in developing new emails templates and updating existing templates
Own seasonal updates of email header/footer
Partner with Email Marketing Manager on creation and maintenance of evergreen asset library, consisting of evergreen promo emails, sub-banners and more
Maintain SL performance tracking document and inform copywriting team of what’s working and what’s not
Partner with email & SMS platform vendors to adopt best practices and improve performance
Collaborate with Retention Marketing Team on the set up and testing of dynamic content
Collaborate with the Email Marketing Manager, Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets
Ensure that creative assets align with campaign goals and timelines
Collaborate with Merchandising and Planning teams on product selection and pricing for emails
Assist in setting up Email + SMS A/B tests
Own post-campaign reporting, including pulling data and creating recap decks
Assist Email Marketing Manager in A/B test ideation and scheduling within testing roadmap
Submit A/B test requests to creative team
Write batch + blast and triggered SMS copy
Develop linking strategy for all SMS, including selecting links for campaigns and boosting relevant products
Collaborate with Retention Marketing Team on audience development and selection for each campaign
Stay up to date on the latest SMS industry trends
Partner with CRM Manager on executing updates on existing campaigns and launching new triggered campaigns
Create and manage promo codes for sales events, ensuring they are correctly applied across platforms and promotions
Test promo codes for functionality and troubleshoot any issues that arise during the promotion period
Upload updated pricing files for promotions and sales events, ensuring that product prices reflect the campaign offers
Monitor the integrity of pricing and offer visibility on the website, and work with the IT/Dev team to resolve any issues
Coordinate with planning, marketing, and IT teams to ensure seamless execution of promotional activities
Communicate campaign timelines, deliverables, and expectations to all relevant stakeholders
Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams
Provide support as needed for special projects, such as flash sales, product launches, or seasonal campaigns
Qualification
Required
Strong attention to detail and organizational skills
Excellent communication skills, both written and verbal
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and Google Suite
At least 1-2 years of experience in e-commerce, digital marketing, or campaign coordination
Familiarity with e-commerce platforms, pricing management tools, and promotion tracking systems
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Preferred
Experience with project management tools (e.g., Asana, Trello, or similar) is a plus
Company
Lands' End
Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products.
1001-5000 employees
H1B Sponsorship
Lands' End has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (5)
2023 (12)
2022 (12)
2021 (6)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$535M2024-01-02Post Ipo Debt· $260M
2020-09-09Post Ipo Debt· $275M
2014-04-07IPO
Leadership Team
Andrew McLean
CEO
Bernie McCracken
Chief Financial Officer
Recent News
GlobeNewswire
2025-12-09
2025-12-09
Lands' End, Inc.
2025-11-28
Company data provided by crunchbase