Deel · 2 weeks ago
Product Marketing Manager - Competitive Intelligence and Customer Insights
United States
Full-time
Remote
Mid, Senior Level
5+ years expDeel is a global payroll and HR platform that aims to unlock opportunities for teams worldwide. The Product Marketing Manager will develop and implement customer insights and competitive intelligence programs, ensuring that insights are actionable and influence product roadmaps and strategic decisions.
Bookkeeping and PayrollComplianceHuman ResourcesRecruiting
Responsibilities
Develop, implement, and own Deel’s customer insights and competitive intelligence programs, ensuring insights are actionable, scalable, and continuously updated
Lead qualitative and quantitative research to deeply understand customer needs, buying behaviors, objections, and decision drivers across key segments
Own competitive research for specific product lines and priority competitors, including positioning, messaging, pricing, packaging, and go-to-market motions
Synthesize insights into clear narratives that influence product roadmaps, positioning, and strategic decisions
Build automations and repeatable systems to streamline the collection, analysis, and distribution of customer and competitive insights
Enable insights through multiple channels such as: Internal training sessions and workshops, Sales and marketing collateral, Competitive battlecards, Alerts, dashboards, and newsletters
Ensure insights are easily discoverable and embedded into day-to-day workflows for Sales, Marketing, Product, and Growth
Create compelling sales and marketing collateral grounded in customer and competitive insights
Partner closely with Growth and Marketing teams to inform positioning, messaging, and campaigns that differentiate Deel in the market
Train and enable Sales teams with competitive and customer insights that: Improve confidence in competitive deals, Address objections effectively, Increase win rates and deal velocity
Act as a trusted partner to Product, Sales, Marketing, and Growth, ensuring customer and market insights are reflected in strategy and execution
Track and measure the impact of insights on GTM performance (e.g., win rates, messaging adoption, sales feedback)
Qualification
Required
5+ years of experience in Product Marketing, Customer Insights, Market Research, or Competitive Intelligence roles within B2B SaaS
Proven ability to conduct high-quality qualitative and quantitative research, with a strong data-driven mindset and the ability to turn insights into clear recommendations
Hands-on experience building scalable insight systems, including automations to gather, store, synthesize, and distribute customer and competitive insights
Strong experience creating enablement assets and delivering training for Sales and Marketing teams that drive measurable impact (e.g., win rates, adoption)
Excellent written and verbal communication skills, with the ability to present complex insights clearly to both executive and frontline audiences
Strong project management skills, able to manage multiple research streams and stakeholders in a fast-paced, high-growth environment
Experience using competitive intelligence platforms (e.g., Klue), including setting up workflows, alerts, and battlecards
Demonstrated ability to collaborate effectively with cross-functional teams such as Product, Sales, Growth, Marketing, and RevOps
Benefits
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access
Company
Deel
Deel offers a unified platform that supports payroll, HR, compliance, and workforce management across global teams.
5001-10000 employees
H1B Sponsorship
Deel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (58)
2024 (35)
2023 (16)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$1.28BKey Investors
CoatueSpark CapitalAndreessen Horowitz
2025-10-16Series E· $300M
2025-02-04Secondary Market· $300M
2024-12-26Undisclosed· $3M
Leadership Team
Alex Bouaziz
Co-founder & CEO
Shuo Wang
Co-Founder & CRO
Recent News
WSJ.com: US Business
2026-01-24
2026-01-24
Company data provided by crunchbase