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Insense | TikTok & Meta Partner · 16 hours ago

Product Marketing Manager (Part time)

United States

Part-time

Remote

Mid, Senior Level

3+ years exp

Insense is a SaaS-enabled marketplace and official creative partner of TikTok and Meta. They are seeking a strategic Product Marketing Manager to shape the Insense experience, working across various teams to understand the audience and market, turning product features into clear stories and ensuring customer engagement.

AdvertisingContent CreatorsSocial Media MarketingSocial NetworkVideo Advertising

Responsibilities

Own the core positioning and messaging for Insense and key product areas

Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts

Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use

Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines

Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across:

Website & landing pages

In-app announcements

Email and lifecycle flows

Social and content

Define launch and adoption KPIs and track how new releases perform

Make sure users and prospects know about, understand, and use what we build

Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage

Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life

Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language

Monitor competitors and market trends and turn insight into positioning and product marketing priorities

Represent the voice of the customer in Product and Marketing planning

Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards

Train Sales and CX on what we’re launching, who it’s for, and how to talk about it

Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense

Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments

Bring customer and market context to pricing decisions and self-serve funnel changes

Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects

Qualification

Product MarketingData-driven decision makingStorytellingFeature launchesInfluencer marketingCross-functional collaborationProactivitySaaSMarketing toolsOrganizational skills

Required

3 to 6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces

Strong storytelling and copywriting skills, with hands-on experience creating product messaging for web pages, in-app prompts, lifecycle emails, sales decks, and enablement materials

Proven experience in feature or product launches and driving adoption, not just awareness

Data-driven, using metrics like adoption, usage, and funnel performance to guide decisions

Proven cross-functional collaboration with Product, Marketing, Sales, and CX

Organized and proactive, comfortable being the first PMM and building the foundation from scratch

Preferred

Familiarity with product-led or self-serve SaaS products, where users can sign up, try the product, and upgrade on their own (Nice to have)

Experience with influencer marketing or UGC, and with advertising or marketing tools (Nice to have)

Benefits

15 days of paid time off, plus US holidays (Get one extra day for each year with us.)

Team retreats around the world

International exposure to global clients and employees in AMER + EMEA

Company

Insense | TikTok & Meta Partner

Insense is the all-in-one solution for scaling UGC production and influencer marketing; offering both a creator marketing platform and fully managed services if short on time.

Founded in 2016

New York, New York, USA

51-200 employees