Haleon · 1 week ago
Associate Brand Manager, Excedrin
New Jersey, United States
Full-time
Hybrid
Entry, Mid Level
$116K/yr - $145K/yr
2+ years expHaleon is a purpose-driven consumer company focused on everyday health. The Associate Brand Manager for Excedrin will be responsible for planning, implementing, analyzing, and optimizing marketing activities to drive brand performance and sales growth.
ConsumerHealth CareMedical
Responsibilities
Assist in the development of short- and medium-term brand strategies for Excedrin
Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
Own all Brand Reporting collaborating with cross functional team
Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, and shopper programs designed to engage consumers at retail
Build brand equity as measured by brand share performance and brand loyalty
Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy
Support media strategy and planning and its integration into the brand planning cycle
Work with external agencies to execute plans
Manage the brand budget to optimize spending
Qualification
Required
Bachelor's Degree in business and/or marketing
2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical
Preferred
MBA
Demonstrated analytical ability to understand and report data to drive business decisions
Previous experience working with and/or managing vendors/Agencies
Nice to have Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management
Commercialization Experience (New Item Launch Experience)
Benefits
Generous 401(k) plan
Tuition reimbursement
Time off programs including 6 months paid parental leave
Healthcare programs where the company pays for the majority of your medical coverage for you and your family
Discretionary bonus based on the achievement of key business performance and other incentive/recognition programs
Company
Haleon
Haleon is to deliver better everyday health with humanity.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.06B2025-01-16Post Ipo Secondary· $3.06B
2022-07-18IPO
Leadership Team
Brian McNamara
Chief Executive Officer
Carl Haney
Chief R&D Officer
Recent News
GlobeNewswire
2026-01-23
2026-01-11
2026-01-11
Company data provided by crunchbase