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Alt · 9 hours ago

Growth Lifecycle Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Alt is a company focused on unlocking the value of alternative assets, particularly in the trading-card market. They are seeking a Growth Lifecycle Manager who will design and optimize lifecycle experiences that drive customer activation, engagement, retention, and revenue across their platform.

FinanceFinancial ServicesFinTechLendingMarketplace

Responsibilities

Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces

Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers

Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

Translate product moments into timely, relevant lifecycle touchpoints

Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it

Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust

Identify and unblock growth bottlenecks related to experience, tooling, or execution

Move fast, wear multiple hats, and execute without perfect inputs

Build scrappy solutions when needed (templates, HTML, tooling workarounds)

Balance strategy with execution

Own lifecycle experimentation and measurement across activation, conversion, and retention

Analyze behavior, cohorts, and funnel drop-offs to inform iteration

Continuously refine programs based on data, not opinion

Use AI to accelerate lifecycle creation, experimentation, personalization, and iteration

Apply AI thoughtfully to improve speed, relevance, and learning velocity

Focus on outcomes, not buzzwords

Qualification

Lifecycle Growth ManagementMarketing AutomationData AnalysisLifecycle Tools (Iterable)SQLAnalytics Tools (Amplitude)Analytical MindsetCollaboration with ProductMobile-first GrowthComfort in Ambiguity

Required

5+ years of experience in growth, lifecycle, or product-led growth, ideally in a marketplace, fintech, consumer app, or similar high-velocity environment

Proven ability to personally build and optimize lifecycle programs, not just oversee them

Strong experience with lifecycle tools (Iterable or similar) across email, push, SMS, and in-app

Ability to create complex audience segmentations and operate within a large data set

Deep appreciation for native app experiences and mobile-first growth

Comfort operating in ambiguity and moving fast with limited resources

Strong analytical mindset with the ability to translate data into action

Experience partnering closely with Product and Design to drive growth through experience

Familiarity with analytics tools (Amplitude, Segment, Branch, or similar)