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Valtech · 4 hours ago

Media Director

Charlotte, NC

Full-time

Hybrid

Director/Executive

10+ years exp

Valtech is the experience innovation company that partners with the world’s most recognized brands to drive transformation. The Media Director will lead the paid and performance media discipline, contributing to integrated media strategies and ensuring strong performance outcomes across various channels.

ConsultingInformation ServicesInformation Technology

Responsibilities

Define and lead integrated paid media strategies across paid search, paid social, programmatic, display, CTV, and emerging channels

Translate client business and marketing goals into actionable, performance-driven media plans

Establish best practices for planning, activation, optimization, and measurement

Ensure media strategies consistently deliver strong ROI and measurable impact

Act as the senior media lead for key client accounts

Lead strategic planning sessions, performance reviews, and executive-level presentations

Partner closely with account, strategy, and creative teams to deliver cohesive, integrated solutions

Build trusted relationships with senior client stakeholders through clear insights and results-focused storytelling

Lead media strategy development for new business pitches in partnership with the VP of Media, including channel approach, performance framing, and measurement strategy

Support scoping, estimating, and pricing of media services

Lead, mentor, and develop a high-performing media team

Oversee discipline leads and senior managers, providing coaching and performance feedback

Establish effective workflows, quality standards, and ways of working across the department

Foster a collaborative, accountable, and growth-oriented team culture

Build and maintain strong relationships with media platforms, vendors, and partners

Ensure responsible media investment and efficient use of resources

Stay ahead of media platform changes, emerging channels, and industry trends

Apply new tools and technologies, including AI-driven solutions, to enhance media strategy and performance

Bring fresh thinking and innovation to media planning and execution

Qualification

Digital media strategyPerformance marketingTeam leadershipPaid searchPaid socialProgrammaticCTV platformsAgile methodologiesInnovationCommunication skillsCollaborationProblem solving