Paris Brothers Inc. ยท 17 hours ago
Digital Marketing Operations Manager
Kansas City,MO,US
Full-time
Hybrid
Mid, Senior Level
7+ years expParis Brothers Inc. is an integrated portfolio company focused on building and scaling specialty food & beverage brands. The Digital Marketing Operations Manager is responsible for driving scalable, data-driven digital growth across demand generation, eCommerce, and customer lifecycle marketing, ensuring alignment between brand and revenue objectives.
CoffeeFood and BeverageFood ProcessingLogisticsManufacturingRetailWarehousing
Responsibilities
Drive profitable sales growth across eCommerce channels (Shopify, Amazon, Bottomless, Syndigo, TikTok, and others) by providing strategic and tactical leadership to external agency partners
Provide strategic and tactical leadership to paid media across SEO, SEM, GEO, paid social, marketplaces, and digital display, including structured testing to assess incrementality and true performance
Own measurement and attribution frameworks to assess incrementality, CAC efficiency, and channel performance, including test design and performance evaluation
Own analytics, dashboards, and reporting (CAC, CLV, funnel performance, CRM insights)
Oversee website development and optimization, including UX, CMS updates, Shopify experience, CRO initiatives, and website refreshes
Partner cross-functionally to ensure customer acquisition funnels and omnichannel journeys are optimized for conversion and engagement
Own Email and SMS strategy and execution: opt-in growth, lifecycle and nurture campaigns, segmentation, A/B testing, and compliant acquisition strategies
Lead customer acquisition planning, execution, testing, and optimization across digital, social, mobile, experiential, and partner channels
Identify and evaluate emerging platforms, partners, and growth opportunities
Evolve audience growth strategy through deep analysis of customer segments and media behaviors
Partner with the VP Marketing to develop personas, customer demographics, and priority target segments
Performs other duties as assigned
Qualification
Required
B.S. or M.S. in Marketing, Business, or a related field
Seven (7) to twelve (12) years of experience in digital marketing, performance marketing, growth marketing, or eCommerce roles
Demonstrated success driving measurable eCommerce or digital revenue growth
Experience owning or heavily influencing website UX, conversion optimization, and CMS platforms (Shopify preferred)
Experience managing agencies and external partners with clear accountability for results
Proven experience in analytics-driven decision-making and experimentation
Experience supporting multi-brand or multi-channel environments
Deep knowledge of paid media, lifecycle marketing, attribution models, and digital analytics
Strong analytical skills with the ability to translate data into actionable insights
Proficiency with analytics tools, dashboards, and CRM systems
Strong organizational skills with the ability to manage multiple initiatives simultaneously
Ability to design and evaluate structured tests and experiments
Ability to collaborate effectively with marketing, sales, creative, and agency partners
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account (HSA)
Life Insurance
Short-Term Disability
Long-Term Disability
401(k) w/company matching
Paid Time Off (PTO)
Paid Holidays
Company
Paris Brothers Inc.
Paris Brothers partners with brands to provide food-safe warehousing, 3PL logistics, direct store delivery (DSD), specialty food distribution, and contract coffee manufacturing.
Founded in 1983Kansas City, Missouri, USA
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
Joseph M Paris
Co-Founder
Company data provided by crunchbase