KBKG - Tax Credits, Incentives & Cost Recovery · 5 hours ago
Senior Content & Campaign Marketing Specialist
New York, NY
Full-time
Onsite
Mid, Senior Level
4+ years expKBKG is a specialty tax service firm that helps businesses grow by delivering tax incentives. They are seeking a Senior Content & Campaign Marketing Specialist to drive strategic content and campaign initiatives, creating compelling narratives and managing lead generation efforts.
BankingConsultingCrowdfundingFinancial Services
Responsibilities
Lead the development of finalized deliverables and copy as they pertain to marketing content and internal communications
Collaborate with Marketing, other internal teams & leadership to create content such as email communications, direct mailers, videos, blog posts, long-form assets, etc
Create and implement strategic messaging and campaigns to promote KBKG awareness & demand resulting in direct impact on quantitative objectives such as lead and meeting targets
In collaboration with the Senior Manager, Demand Generation & ABM, develop, execute, manage and track performance of lead generation and ABM efforts
Develop, manage, execute, and track performance of social media channels
Manage SEO/AEO including performance updates and strategic next steps. Manage & collaborate with senior leaders on creating and executing AEO strategies
Promote creative idea generation through familiarity with industry trends and standards in marketing and communications
Assist in development of and ensuring consistent adherence to company brand guidelines, especially as it relates to company tone and voice
Qualification
Required
Strong communication skills, both written and verbal, for effective collaboration and client interactions
Superb writing, editing and storytelling ability across formats (short copy, long-from, though leadership, sales enablement)
Strong analytical skills to assess marketing performance, measure ROI, and recommend improvements & new strategies
Strategic and 'big-picture' mindset to match content and campaign strategy with company goals
Exceptional organizational skills to manage multiple projects, prioritize tasks, meet deadlines, and manage up to senior leaders
Team-oriented mindset with the ability to work collaboratively across different departments
Creativity and innovative thinking to develop and implement effective content marketing strategies
Adaptability to evolving market trends and changing business needs
Familiarity with marketing tools (HubSpot, Google Analytics) and strategies (performance marketing, ABM)
4-6+ years of experience in B2B Marketing required
Bachelor's degree in marketing, Business Administration, Communications, or a related field
Preferred
A master's degree or additional certifications can be advantageous
Company
KBKG - Tax Credits, Incentives & Cost Recovery
Established in 1999 with offices across the US, KBKG has helped businesses and their CPAs unlock over $10 billion of tax credits and incentives.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gian Pazzia
CEO
Luis A (Lou) Guerrero, CPA, MBT
Co-Founder\Shareholder - Tax Practice Leader
Recent News
Company data provided by crunchbase