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Connoisseur Media · 17 hours ago

Program Director/On-Air Personality

Sherman, TX

Full-time

Onsite

Entry, Mid Level

1+ years exp

Connoisseur Media is a broadcast and digital media company serving audiences, advertisers, and local communities. They are seeking a Program Director & On-Air Personality to shape community connections through engaging audio, digital, and video content while driving audience engagement and revenue across multiple platforms.

BroadcastingDigital EntertainmentDigital Media

Senior Management

Responsibilities

Develop and execute multi-platform content strategies that drive audience engagement and revenue across broadcast, streaming, podcasts, social media, and video

Utilize digital analytics and audience behavior trends to shape programming decisions, optimize content distribution, and maximize impact

Coach and mentor future on-air personalities and content teams to enhance their storytelling, engagement, and brand presence across all digital touchpoints

Expand the station's digital footprint by developing high-quality video content, social media-first storytelling, and interactive experiences tailored for Instagram, TikTok, YouTube, and beyond

Foster partnerships within the industry and local community to extend station influence and create meaningful collaborations

Collaborate with sales and promotions to create compelling branded content and sponsorship opportunities that provide value to both advertisers and audiences

Uphold FCC regulations, legal standards, and Connoisseur Media’s company values

Qualification

Content strategyAudience engagementVideo content creationDigital analyticsSocial media strategyCountry music knowledgeLeadershipCommunication skillsProblem-solvingMentoring

Required

1-3 years of successful content leadership in a broadcast media environment

Proficient in content management systems, social media strategy, audience engagement tactics, and video content creation (editing skills a plus!)

Deep understanding of the Country music radio format and audience, with the ability to craft multi-channel content strategies that capture attention and foster loyalty

Strong writing and production skills, with the ability to craft compelling audio, digital, and video content that resonates across platforms

Resourceful and creative, with a knack for turning challenges into opportunities that drive results

Committed to developing future talent and empowering teams to achieve excellence