Apply on Employer Site

Root Inc. · 6 hours ago

Senior Director, Marketing Activation

United States

Full-time

Remote

Mid, Senior Level

$144K/yr - $180K/yr

5+ years exp

Root Inc. is an innovative insurtech company focused on revolutionizing car insurance through technology. As the Senior Director of Marketing Activation, you will lead the marketing strategy across multiple channels, collaborating with a data-science-led team to optimize existing channels and explore new ones.

AccountingAdviceFinancial ServicesProfessional Services

H1B Sponsor Likely

Responsibilities

Craft comprehensive go-to-market strategies for media selection and high-level messaging direction

Establish standardized processes for marketing launches to ensure consistency and quality

Explore new media partners while shifting focus to v2 tests with those that show early promise, validating incrementality and laying the groundwork for efficiency

Partner with our in-house creative team, vendors, and agencies on creative campaigns and messaging strategies

Advise on our measurement tools to help deepen our understanding of how brand awareness drives business outcomes

Manage a team of three marketers how are focused on our partnership and agency channels

Qualification

Data-driven marketing leadershipCross-channel marketing launchesNew product marketingA/B testingCRM understandingCross-functional leadership

Required

5+ years in a data-driven, marketing leadership capacity where marketing decisions are informed by analytics

Proven background in large-scale, cross-channel marketing launches for national brands

Deep expertise in taking new products/experiences to market through marketing and advertising

Demonstrated success with 'cold starts' in new marketing channels and audiences

Experience with mid-upper funnel marketing R&D initiatives

General understanding of CRMs, including email and SMS configuration

Experience leading A/B testing and data-driven optimization programs

Exceptional cross-functional leadership skills

Company

Root Inc.

Glassdoor3.0

Root Inc. is disrupting the archaic, trillion-dollar insurance industry.

Founded in 2015

Bloomington, Indiana, USA

1001-5000 employees

https://www.root.com

H1B Sponsorship

Root Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2023 (3)

2021 (11)

2020 (12)