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United Center · 3 days ago

Social Media Manager

Chicago, IL, US

Full-time

Onsite

Mid, Senior Level

$75K/yr - $80K/yr

4+ years exp

United Center is a premier venue for sports and entertainment, hosting a variety of events annually. The Social Media Manager will be responsible for developing and executing social media strategies to enhance brand awareness and engagement for concerts, special events, and food and beverage experiences.

Sports

Responsibilities

Attend United Center concerts, special events and limited NBA/NHL games to create timely, on-site content that highlights the live event experience

Develop and implement social media strategies for @UnitedCenter and @UnitedCenterEats, aligning with organizational goals to enhance brand presence, drive engagement, and promote events in addition to food and beverage offerings

Oversee campaign plans and innovate current programs to engage target audiences effectively, ensuring high-quality content that reflects event excitement and diversity

Collaborate with graphic design team to create engaging creative that proactively highlights the United Center’s brand outside of event-related content

Lead and manage content creation by overseeing the content calendar, collaborating with content creators and internal teams, and producing video-driven storytelling content to enhance visitor experience

Monitor, analyze, and report on social media metrics, providing strategic recommendations based on data to refine strategies, improve performance, and implement post-event analytics recaps

Engage with the community by fostering positive relationships, managing interactions, creating interactive content, and maintaining a consistent brand voice to boost audience participation and loyalty

Curate and produce video-driven storytelling content to enhance visitor experience and understanding

Create and implement interactive content, including polls, contests, and live updates, to enhance audience participation and loyalty

Stay current with industry trends and best practices, applying emerging trends and technologies to enhance content creation and engagement strategies while conducting competitor analysis for growth opportunities

Collaborate with internal teams (events and food & beverage) to ensure effective promotion, build and manage influencer partnerships for custom content, and ideate potential collaborator initiatives

Strengthen relationships with event promoters and collaborators to maximize cross-promotional opportunities and proactively engage with different departments to drive innovation and creativity

Qualification

Social media managementContent creationAnalytics toolsAdobe Creative SuiteInstagramTikTokLeadership skillsCommunication skillsInterpersonal skillsStrategic thinkingCreative skills

Required

Bachelor's degree in Marketing, Communications, or a related field

4+ years of experience in social media management or digital marketing, with a demonstrated track record in leading social media strategies for Instagram and TikTok specifically

Advanced proficiency in social media platforms (specifically Instagram and TikTok), analytics tools, and content creation software (e.g., Adobe Creative Suite, CapCut, etc.)

Strong strategic thinking and analytical skills with the ability to leverage data for decision-making

Excellent leadership, communication, and interpersonal skills

Proven ability to develop and manage high-impact social media campaigns

Exceptional creative skills with a strong ability to produce compelling and original content for diverse audiences

Willingness to work evenings and weekends as needed for event coverage and promotions