Pixi Inc. · 1 week ago
Director of Social Media
Los Angeles, CA
Full-time
Onsite
Director/ExecutivePixi Inc. is a leading beauty brand dedicated to redefining beauty standards and empowering individuals. They are seeking a Director of Social Media & Content to shape the brand's digital presence and drive engagement across social media platforms, while leading a team and collaborating with various departments.
BeautyCosmeticsE-CommercePersonal Health
Responsibilities
Social Media Strategy: Develop and oversee a comprehensive social media strategy (including Live Content) that aligns with our brand’s values and objectives. Continuously evaluate and adapt the strategy to stay ahead in the ever-evolving digital landscape
Content Creation: Lead the creation of visually stunning and compelling content, including photos, videos, graphics, live streams, and written copy, for use across our social media channels, website, and other digital platforms
Team Leadership: Manage and inspire a team of social media and content creators, providing guidance, feedback, and mentoring to ensure the highest quality of work
Platform Management: Manage and optimize our presence on various social media platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, and X (Twitter). Stay up to date with platform updates and trends to maximize engagement
Audience Engagement: Foster and nurture relationships with our online community by responding to comments, messages, and feedback promptly. Encourage user-generated content and meaningful interactions
Brand: Ensure that all content is consistent with the Pixi brand in terms of style, quality, and tone of voice
Analytics and Reporting: Utilize analytics tools to track and analyze social media performance metrics. Provide regular reports and insights to the executive team, highlighting successes and opportunities for improvement
Content Calendar: Develop and maintain a content calendar that ensures a consistent and cohesive brand presence across all digital platforms
Trend Spotting: Stay current with beauty and social media trends to identify opportunities for innovative content and marketing strategies
Budget Management: Responsible for the budget allocated to social media and content creation, ensuring efficient allocation of resources
Compliance: Ensure all content adheres to industry regulations and best practices for transparency and authenticity
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
Proven experience in a senior-level social media and content role within the beauty industry
Strong understanding of social media algorithms, advertising, and digital marketing trends
Exceptional creative and storytelling skills
Proficiency in social media management tools and analytics platforms
Strong leadership and team management abilities
Excellent communication and interpersonal skills
Passion for beauty, makeup, and skincare trends
Ability to adapt to a fast-paced and dynamic environment
Preferred
Master's degree in Marketing, Communications, or a related field
Company
Pixi Inc.
Pixi is an international beauty brand renowned for its natural, skin-loving, youth-enhancing, multi-tasking colour and skincare products, including the iconic and award-winning Glow Tonic.
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Felix Strand
Chief Executive Officer
Sjon Dowell
Chief Financial Officer / Chief People Officer
Recent News
2026-01-16
Morningstar.com
2026-01-03
2025-12-17
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