Account-Based Marketing Manager jobs in United States
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Plaid · 3 hours ago

Account-Based Marketing Manager

positionSan Francisco, CA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$119K/yr - $142K/yr
date5+ years exp

Plaid is a company dedicated to empowering financial transformation through innovative tools and experiences. As an Account-Based Marketing Manager, you will lead the ABM strategy and execution to drive revenue and pipeline for priority segments, while collaborating with various teams to ensure impactful marketing initiatives.

BankingFinancial ServicesFinTech
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs
Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
Establish operating processes and communication frameworks to align Marketing and Sales around ABM
Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue

Qualification

B2B marketingAccount-based marketingData visualization toolsPerformance data analysisSolution-oriented mindsetCross-functional collaborationWritten communicationVerbal communication

Required

5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
Proficiency in any data visualization tool
Ability to translate performance data into clear insights and recommendations for stakeholders
Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
Demonstrated ability to build cross-functional partnerships
Solution-oriented, proactive mindset and ability to thrive in ambiguity

Preferred

Experience fintech or startup environments

Company

Plaid

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Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
dateFounded in 2013
location
San Francisco, California, USA
people-size501-1000 employees
web-link
https://plaid.com

H1B Sponsorship

Plaid has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)

Funding

Current Stage
Late Stage
Total Funding
$1.31B
Key Investors
Franklin TempletonAltimeter CapitalIndex Ventures,Kleiner Perkins
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown

Leadership Team

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Zachary Perret
Co-Founder & CEO
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Eric Sager
COO
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Recent News

PR Newswire
PointsKash Inc. Engages Plaid to Power Secure, Seamless Onboarding and Bank Verification for PK Pay
2026-02-02
Crowdfund Insider
Fintech Plaid Reports Growth in Open Banking Adoption, Improves Platform Security
2026-01-25
Financial IT
SEPA Instant Payments Set to Surpass Traditional Transfers by 2030
2026-01-24
Company data provided by crunchbase