The Coca-Cola Company · 6 days ago
Sr Director I, Social & Community
Atlanta, GA
Full-time
Onsite
Director/Executive
$189K/yr - $217K/yr
10+ years expThe Coca-Cola Company is seeking a Sr. Director I of Social & Community for North America to craft and implement a visionary social media strategy. This role focuses on transforming social media into a core marketing capability that drives brand engagement and business growth.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Define and articulate a bold, future-forward vision for NAOU social media rooted in community connection, cultural relevance, and platform excellence
Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy
Develop and operationalize best-in-class social safety processes, protocols, and communication routines
Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement
Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution
Partner closely with Creative, Brand, Media, and IMX teams to seamlessly integrate social strategies into broader brand campaigns and marketing initiatives
Build and lead a high-performing, diverse team of social strategists, community managers, analysts, and creatives
Establish clear KPIs and utilize analytics to measure community health, content performance, and overall business impact of social media
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media or a related field is required
10+ years of experience in social media strategy, brand marketing, or digital communications, with a proven track record of leading large-scale transformations and building engaged online communities
Demonstrated ability to lead and inspire dispersed teams, and to influence cross-functional stakeholders at all levels
Experience managing internal teams and external agency partners, driving alignment towards common goals
Deep understanding of all major social platforms, content formats, community management practices, and social analytics
Up-to-date with the latest trends in social media, emerging platforms, and audience behaviors, and able to translate that knowledge into effective strategies
Experience navigating complex organizational structures and successfully driving change at scale
Comfortable leading new initiatives, introducing new processes or technologies, and guiding teams through evolving ways of working
Genuine passion for culture, creativity, and consumer connection
A visionary yet hands-on approach, with an innovative mindset that keeps our brands culturally relevant
Exhibits a strong consumer-first perspective and enthusiasm for staying ahead of social and digital trends
Preferred
MBA or other relevant advanced degree is a plus
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase