KFC · 2 days ago
Dir., Consumer Insights
Plano, TX
Full-time
Onsite
Director/Executive
$165K/yr - $185K/yr
10+ years expKFC is a leading brand in the fast-food industry with a rich history of innovation. The Director of Consumer Insights will drive insights and special projects to enhance the consumer experience, ensuring that consumer needs are central to the company's strategies and innovations.
Restaurants
Responsibilities
Owning KFC US’ insights strategy and execution
Transform all aspects of the customer experience and marketing activations by setting and executing KFC US’ insights strategy across market, consumer, marketing communications, digital, and sensory intelligence:
Digital: Drive growth in our digital channels as a thought partner to guide insight-driven execution by our digital marketing teams
Sensory: Shape food innovation by sharing sensory insights that create craveable new concepts and drive customer delight
Integrated Marketing Communications Analytics: Enhance understanding of our brand health and outcomes by evaluating campaign effectiveness, investments, and impact
Market Intelligence: Maintain brand relevance through effective competitive and market analysis to assess peer strategies, industry trends, disruptive forces, etc
Consumer insights: Ensure KFC US stays consumer-centric, maintaining a robust view of our consumer segments, need states and preferences, etc. to drive our strategies, innovation, and positioning
Optimize ROI across spending on research and insights initiatives by fostering highly productive relationships with vendors, building vendor capability, and managing the annual research and tracking budget
Driving special projects (e.g., Project Lasso) that transform our brand experience
Cultivate delightful guest experiences and happier restaurant team members by driving Project Lasso, including supporting a simpler menu, streamlined operations, and better technology
Infusing insights across the organization and orchestrating consumer-centric work across function
Inform KFC US’ broader strategy by transforming consumer insights into actionable business decisions and planning recommendations (e.g., AOP, marketing plan)
Drive organizational alignment by presenting consumer-focused insights in compelling and actionable formats to senior leadership and franchisees
Leading and inspiring your team
Inspire and cultivate a high-performing team by communicating clear results-oriented expectations, mentoring and equipping the team with resources to meet objectives and grow their careers at KFC US
Qualification
Required
Bachelor's degree in Business, Marketing, or related field required
12+ years of relevant work experience with Bachelor's, 10+ years with Master's
Exceptional ability to build, lead, and inspire a high-achieving team to achieve company objectives
Excellent oral and written communication and negotiation skills to influence and drive action from stakeholders; ability to present effectively to executive leaders
Strong analytical skills to leverage data-driven insights to inform business decisions
Exceptional project management capabilities, including overseeing and delivering great outcomes in a fast-paced environment
Outstanding ability to shape and execute strategic visions that align to broader organizational goals
Steadfast ability to empathize and serve the needs of downstream stakeholders, particularly customers, while balancing company priorities
Relentless in the pursuit of excellence and maintaining high standards
Resourceful and adaptive in ambiguous situations with a proven ability to operate 'in the grey.'
Resilient in the face of obstacles and persistent in driving towards results
Thrive in a collaborative environment and excel at inspiring and developing team members
Preferred
MBA preferred
Experience in a senior Marketing position for a consumer products company ($500M+ in size) preferred
Experience working with external agencies, market research firms, and consultancies preferred
Benefits
Bonus eligibility
Stock-based compensation
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase