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Grüns · 5 days ago

Account Manager, Alternative & Specialty Channel

Denver, CO

Full-time

Hybrid

Senior Level

$120K/yr - $140K/yr

5+ years exp

Grüns is a company dedicated to making foundational nutrition simple and convenient for everyone. They are seeking an Account Manager for the Alternative & Specialty Channel to own strategy and execution across non-traditional sales channels, driving revenue and brand credibility.

Dietary SupplementsHealth CareNutritionSnack FoodWellness

Responsibilities

Own the Alternative & Specialty channel end-to-end, acting as the primary point of accountability for strategy, execution, performance, and relationships

Identify, validate, and prioritize non-traditional sales channels including specialty retail, wellness, B2B, travel, military, beauty, sporting goods, and indie retail

Build and maintain a 12–18 month channel roadmap, sizing opportunities and ranking them by revenue potential, margin, strategic fit, and scalability

Establish a monthly sales and performance cadence, delivering clear updates, insights, and forward-looking opportunities to leadership

Own and scale Faire Wholesale, driving new retailer acquisition, repeat purchase, promo strategy, and product visibility

Develop and execute promo plans and calendars that are efficient, on-brand, and margin-aware

Standardize pricing, promos, and terms wherever possible, treating one-off deals as the exception

Build CRM structure and playbooks to track pipeline health, velocity, and ROI — making the channel easier to scale over time

Qualification

CPG sales experienceSpecialty channel economicsData analysisExcel/Sheets proficiencyFaire Wholesale experienceRelationship managementCuriosityResourcefulnessNegotiation skillsStrategic thinking